wavenovel Chapter 140 Supporting the Erotic Underwear Industry
Chapter 140 Supporting the Erotic Underwear Industry
Chapter 140 Supporting the Erotic Underwear Industry
Lin Mu carefully considered Jiang Fan's suggestion. This strategy could effectively offset the impact of the ground promotion team leaving.
As for the mixed quality of the merchants recruited, this problem can be solved by setting up a team within the operations department specifically responsible for correcting errors.
Whenever a user complains that a merchant is selling counterfeit or substandard products, the review team will intervene. If the complaint is found to be true, the team will transfer the complaint to the legal department, which will then issue a lawyer's letter to hold the merchant accountable.
Because of his experience as a senior executive and in charge of things independently in his previous life, Lin Mu considered an additional layer in the framework design: if the power to file complaints were given to a separate group, it could very likely create a breeding ground for corruption.
Therefore, this part of the process should be standardized, and the technical department should build a system that requires the evidence chain of merchants selling counterfeit and shoddy products to be complete, so as to facilitate subsequent investigation.
Furthermore, if a merchant objects when the legal department is handling a complaint, it should be reported promptly. By comparing data across several systems, the problem can be identified quickly.
Lin Mu then approved Jiang Fan's proposal, allocated funding, and prepared the framework in advance. After handling the investment attraction and anti-corruption work, Lin Mu immediately threw himself into the next step: creating a blockbuster product and supporting an entire industry chain.
Lin Mu found Wang Zaixing and said, "Zaixing, how's it going with the factory I asked you to contact in Guanyun?"
Wang Zaixing's expression was strange as he said, "I've already contacted a large factory over there. They heard that Dayan is coming to support their blockbuster product, and they welcome your guidance."
"Dayan, I really didn't expect that there was such an industry in China, and that it could be developed to such a scale."
The reason for Wang Zaixing's strange expression was that Lin Mu had asked him to contact the factory owners of the QQ underwear industry in Guanyun.
In 2006, the first QQ underwear online store was established in Guanyun; in 2008, a popular store with monthly sales of 10 yuan appeared in the area; by 2010, a small-scale industrial cluster had been formed here.
However, this industrial cluster was not an industrialized model like in later times, but rather a model consisting of hundreds of family workshops linked together.
At this moment, the authorities in Guanyun have not yet noticed this industry, which is still "underground".
In later generations, the QQ underwear industry became a pillar industry of Guanyun. Seven out of every ten QQ underwear products in the country came from Guanyun, and the products even went abroad.
Lin Mu can create a series of blockbuster products for Guanyun, and driven by huge demand, accelerate the transformation of Guanyun's industry from a small family workshop model to a processing plant model.
As for why Lin Mu chose the QQ lingerie industry, it was because in 2010, the regulation of vulgar content on the Internet was not strict. Since people are naturally attracted to food and sex, Lin Mu could take advantage of this wave of gray traffic to further boost Pinduoduo's user base.
Sister Yun's Factory in Guanyun.
A mature woman in her forties beamed with joy and said, "Oh my, I never thought my little factory would have such a windfall! Quick, quick, take down the threshold for me, don't block the God of Wealth from entering!"
Lin Mu entered the factory and began talking with the factory owner, Yun Shui. Wang Zaixing had already communicated with him beforehand, and Yun Shui also knew that Lin Mu had started his own business and created an e-commerce platform called Pinduoduo.
On this platform, Dayan will provide ideas for creating blockbuster products, as well as traffic support and product subsidies, in an effort to make this category a success.
After some negotiation, Lin Mu and Yun Shui signed a contract. The contract clearly stipulated that Pinduoduo would provide no less than one million impressions, half of the delivery subsidy, a product subsidy of one yuan per piece of underwear, and a cashback subsidy of one yuan.
The so-called cashback subsidy is to put a cashback card in the package. After downloading Pinduoduo, users can get a cashback of one yuan by posting a screenshot of the product in the comments section. This money is borne by Pinduoduo.
At the same time, Sister Yun also has to fulfill her obligations: the products she produces must be supplied to Pinduoduo first, and only if they cannot be sold on Pinduoduo can they be sent to other platforms such as Taobao and JD.com.
After the contract was signed, Lin Mu got down to business.
He scribbled and drew on an A4 sheet of paper, creating a sketch of what would later become a best-selling QQ-style underwear.
Yunshui leaned closer to look at the sketch, her eyes lighting up. She said, "President Lin, you men really understand men. This sketch isn't difficult. Give me a few hours, and I'll find the materials and handcraft one for you."
A few hours later, Sister Yun actually finished making one. But when Lin Mu saw the finished product, he looked dissatisfied and shook his head.
He took the sample, touched it, and tugged at it:
He tossed the sample onto the table and said, "Sister Yun, this sample is definitely not good enough. Would you dare to wear it? We must control every detail perfectly."
Sister Yun was a little embarrassed and said, "I was too hasty. I need to find a better quality imitation pearl for this, and I need to figure out how to make this thread both stretchy and easy to break."
Lin Mu gave a thumbs up and said, "Sister Yun, you have a great understanding! For our kind of product, we're not afraid of it breaking, we're even afraid of it not breaking."
After some time, Sister Yun made many versions, and finally, on the 12th version, the product that satisfied Lin Mu was finally released. The pearl texture of this product is delicate and not rough, and the threads are easy to pull.
Lin Mu said, "Sister Yun, take it back and let the employees test it out. Consider it a cold start and see how the internal testing feedback is. If there are any problems, we will fix them in time."
Yunshui agreed that this made sense, so she distributed the new products.
Sister Yun's factory has about 30 employees, both men and women. This size can only be considered a small factory, but in Guanyun these days, it's considered quite good. At this time, Guanyun is mostly comprised of family workshops with only one or two people.
Getting back to the point. Soon, the male employees, with strange smiles on their faces, and the female employees, blushing, took the products home.
Based on feedback from the first batch of beta testers, Sister Yun revised the product and then officially launched it.