wavenovel Chapter 145 Ma Huateng Buys Hanfu and Erotic Underwear
Chapter 145 Ma Huateng Buys Hanfu and Erotic Underwear
Chapter 145 Ma Huateng Buys Hanfu and Erotic Underwear
In a park within Tencent's corporate campus.
Xiao Ma has a habit of taking a walk in the park after eating in the cafeteria every day to digest his food and chat with the company's technical staff.
People in the investment community are discussing the future of the industry.
It was at this time that Peng Zhijian brought Lin Mu to see him.
With the intention of testing his teacher, Xiao Ma asked, "Xiao Lin, Paipai.com's failure is a foregone conclusion. From your perspective, what are the reasons for Paipai.com's failure? If you were the CEO of Paipai.com, what would you do to save it?"
,
Before coming, Lin Mu had actually wondered if Xiao Ma would ask such a question, but he didn't expect him to actually ask it.
He was confident and gave his prepared answer: "Paipai.com's biggest failure was that its genes didn't match its business model."
"Tencent's core business is social networking, and its product development is also more product-oriented. The design of Paipai.com's website is really good, and the polishing of various details is also excellent, which can be considered the top level in the industry."
Upon hearing this, Ma Huateng nodded slightly, unconcerned. He himself was a product manager by training and had led Tencent to grow and prosper. The gene of product manager had long been deeply ingrained in every aspect of the company.
He personally reviewed the initial design of Paipai.com's website, scrutinizing every detail and offering numerous suggestions for improvement. Therefore, Lin Mu's assessment that Paipai.com was well-made was, in his view, only natural.
Throughout his career, Ma Huateng has received countless recognitions and praises, and he is far from being conceited by such a small matter.
Lin Mu continued, "But what brings success can also bring failure. In e-commerce, the most important things are operations, customers, and supply chain. Let me give you a simple example: I recently created a best-selling product, the Han-style QQ underwear."
Upon hearing this, Xiao Ma's eyes widened instantly. He truly didn't know about such a trivial matter.
This kid is actually quite fierce?
Lin Mu was not surprised that he could create a hit product; what was surprising was that the hit product was actually QQ underwear.
Lin Mu spoke rapidly, rattling off a string of words: "Taobao quickly followed suit and copied this product. I even had a public relations battle with them over it."
"But on Paipai.com and Youa.com, I haven't seen any of your copycat actions at all. Your business acumen is too weak. You always think that as long as there is traffic, merchants and users will come to you on their own, and there is no need to actively operate."
Xiao Ma nodded slowly, agreeing with this point. In a small internal company meeting, they reached a conclusion that was almost identical to what Lin Mu had said. Tencent consistently prioritizes traffic and capital, but these two powerful strategies are not universally applicable.
He said, "Your opinion on the reasons for Paipai.com's failure coincides with ours. In fact, it's not just Paipai.com; we face the same dilemma with many original self-developed games. Once we are given resources, we can quickly produce impressive data, but once the resources are withdrawn, the project immediately stagnates and cannot survive."
"So, if it were you, how would you implement the reforms?"
Lin Mu spoke eloquently: "Cooperation and win-win, it's all about that. Right now, Tencent and Alibaba are operating like feudalists in their business landscape," trying to use their core advantages to define the boundaries and trying to make money from everything.
"But Mr. Ma, your core strengths are not applicable in all business fields. We must respect objective laws when doing things."
"Large foreign conglomerates operate under a federal system. I'll give you ample autonomy, but you must deliver impressive results in return."
Xiao Ma smiled, knowing full well that Lin Mu's words were clearly in support of his Pinduoduo, but that was understandable.
Next, the two chatted about industry development, getting along very well and talking for half an hour.
During that half hour, they talked about the future of the Internet, the changes that mobile Internet will bring to the world, and whether Tencent will encounter potential competitors in the social networking field.
As they chatted, Brother Ma got quite animated and said, "Xiao Lin, you have many fantastic ideas, and you have the vision of a strategic advisor. You always come up with a lot of open-ended thoughts. It's a pity Zhang Xiaolong isn't in Shenzhen, otherwise I would have introduced you to him."
Lin Mu raised an eyebrow. Zhang Xiaolong? That programming genius, the developer of WeChat, who single-handedly established QQ Mail's leading position in the email industry.
A thought struck him, and he asked, "Is Zhang Xiaolong currently developing a mobile version of QQ?"
Xiao Ma was somewhat surprised. Generally speaking, people outside the programming circle wouldn't know who Zhang Xiaolong was. Lin Mu quickly explained, "I heard about him casually at a dinner party."
"Mr. Ma, there's no time like the present. Why don't you give me Zhang Xiaolong's contact information? I actually have a collaboration opportunity that I'd like to discuss with him." As he spoke, Lin Mu explained in detail his ideas on how to use new social media to achieve viral promotion of the new e-commerce platform.
As Ma Huateng listened, his brows sometimes relaxed and sometimes furrowed. Lin Mu's proposed method was simple and direct, yet quite novel.
However, this practice of posting group-buying links everywhere will inevitably affect the product experience. But this is a minor matter; let him talk to Zhang Xiaolong himself. That kid has a lot of clever ideas and might be able to give Xiaolong some valuable suggestions.
Ultimately, Lin Mu successfully obtained Zhang Xiaolong's contact information and reached a preliminary agreement with Tencent for Series A funding. In this Series A round, Tencent planned to bring in Sequoia Capital, with each of the two investing 100 million yuan, totaling 200 million yuan.
However, Pinduoduo's current size is not enough, so Lin Mu signed a performance-based agreement with Tencent's strategic investment department.
It's September 1st now. According to the data calculated by both parties, Pinduoduo's total transaction volume in September is expected to reach approximately 80 million. If Pinduoduo's total transaction volume can be doubled to 160 million by the end of the year (before December 31st), then Tencent will raise Pinduoduo's valuation to 1 billion. Their 100 million investment will account for 10% of the shares, while the shares from the angel round will be diluted.
However, if Lin Mu fails to achieve this, Pinduoduo's valuation will drop to 8 million, and Tencent's investment will decrease by 2000 million.
The angel round shares will not be diluted.
After Lin Mu left, Xiao Ma became curious and turned to ask Peng Zhijian, "What exactly is the Hanfeng QQ underwear all about?" Peng Zhijian had followed this business line the whole time and explained the entire marketing process of this hit product to Ma Huateng in detail.
Xiao Ma nodded thoughtfully. Actually, what he really wanted to know was not these things, but what the product actually looked like.
How can Hanfu be combined with the QQ underwear category?
His break was soon over, and he got up and went back to his office to work.
As night fell, stealing a moment of leisure from his busy schedule, he couldn't help but think of that Hanfu-style QQ underwear again, and a strange itch stirred within him. Men, regardless of status or position, ultimately have a desire to look good. He turned on his computer and logged into Pinduoduo on his PC.
He had also used Pinduoduo, and from his product manager's nitpicking perspective, Pinduoduo's product design was utterly devoid of aesthetic appeal; it was as if they wanted to plaster GG directly onto the user's face.
At that very moment, the Hanfeng QQ underwear that he had been longing for appeared on the product page.
"Ah, I see." Little Ma's hands moved faster than his eyes, instinctively clicking "Buy." Only after he groggily filled in the shipping address, linked his bank card, and entered his payment password did he belatedly realize, "Huh? How did I place an order?"
"Oh well, we've already bought it, let's try this dress on with Xiao Wu later."
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