Chapter 75 Luxury Goods
Chapter 75 Luxury Goods
Although Zhen Liang had connections, she didn't dare to eat alone like this.
Now, as soon as she heard Wang Xiaohao say that the new film was a commercial film, she knew that Wang Xiaohao had already thought it through and wanted to bring in new partners.
She didn't even need to say a word to persuade him!
This left Zhen Liang feeling lost and disappointed!
After a while, she composed herself and asked, "How do you plan to negotiate with Rubik's Cube Company? What percentage of their business will you offer them?"
She cautioned, "If you don't give enough, other companies will probably come and demand their share!"
Wang Xiaohao pondered for a moment and said, "How much do you think is appropriate to give up?"
Zhen Liang said, "I guess we'll have to relinquish control!"
Wang Xiaohao's heart sank immediately. Although he was mentally prepared, he was still reluctant to give up so much all at once.
Giving up control means that Wang Xiaohao and Zhen Liang's combined share cannot exceed 50%!
Damn it, isn't this just me working for someone else again?!
I should have stayed making art films instead of these lousy commercial films!
Art films have less explicit content, so they won't attract too many hungry wolves!
However, Wang Xiaohao thought again that the main purpose of his movie was to make his milk tea business fail.
In terms of reach, art films generally can't compare to commercial films.
Classic art films certainly have a wider reach than typical commercial films, but whether an art film is a classic or not depends on time to prove its worth.
Therefore, if you want to ruin your milk tea brand, you still need a commercial film.
Thinking this way, he felt relieved about his whereabouts.
However, Wang Xiaohao continued, "My film is rather unique; it might require substantial sponsorship from luxury brands... You could also ask which brands are interested in investing or sponsoring it?"
Zhen Liang, who has been actively involved in the fashion and luxury goods industries lately, perked up immediately upon hearing Wang Xiaohao's words and quickly replied, "No problem!"
Then, with great interest, she asked, "Director, what kind of film are you preparing this time?"
Wang Xiaohao smiled slightly: "A commercial romance film!"
Zhen Liang's breath hitched: "Like 'My Sassy Girl'?"
Wang Xiaohao said, "Yes!"
Zhen Liang said excitedly, "Great! I know what to do! Leave everything, like attracting investment and sponsorships, to me."
Director, you can just focus on creating..."
She knew that Wang Xiaohao didn't like being distracted by trivial matters.
Don't be fooled by how Wang Xiaohao had to beg and plead with Wang Xiaoshuang to get the role in "My Sassy Girl".
However, in reality, Wang Xiaohao does not like socializing and dislikes attending those messy banquets.
He actually prefers making movies, studying movies, and writing screenplays.
Otherwise, Wang Xiaohao would never have collaborated with Zhen Liang.
So Zhen Liang took the initiative to take on all of these tasks.
Although Zhen Liang put in a lot of effort in collaborating with Wang Xiaohao on "Beautiful Legend," she even used up her biggest trump card.
But there is no doubt that she gained more.
Her financial gains alone amount to hundreds of millions, not to mention her entry into the international fashion circle and her entry into the sights of international big brands, all of which have opened up broader paths for her career.
Therefore, she definitely has to be involved in Wang Xiaohao's new movie no matter what.
Not to mention, this new movie is a commercial romance. Naturally, Zhen Liang was even more interested!
Only a blockbuster commercial film can prove her box office appeal.
Then her salary will rise even higher in the future, and it might even surpass all the actresses of her generation.
It has reached a level that is unparalleled and top-tier!
The thought of being able to trample all the top actresses of her generation, such as Bai Qiuqi, Wang Manli, and Qi Zhen, under her feet gives Zhen Liang a lot of motivation!
Zhen Liang went off to work with great enthusiasm, but Wang Xiaohao didn't put much effort into the movie.
He has completed a rough draft of the script and is now handing it over to his assistant screenwriters for further refinement.
As for himself, he focused his main energy on opening the shop.
That's right, Wang Xiaohao is currently preparing to open a shop. A milk tea shop.
Or to be more precise, Wang Xiaohao is preparing to open a flagship store for his milk tea brand.
This is also one of the most important reasons why Wang Xiaohao returned to Beijing!
By the way, Snow Tea is the name of the milk tea shop that Wang Xiaohao plans to open, and it's also the name of the chain brand that Wang Xiaohao plans to develop in the future.
The main focus is on paying homage and creating high-quality replicas!
It's similar to how he makes movies!
Back in Beijing, Wang Xiaohao found a suitable shop along the street in the Wudaokou area, the "center of the universe," and opened a milk tea shop.
They also registered the Xuecha (Snow Tea) brand and started a company.
Then they found someone to design and decorate the milk tea shop according to Wang Xiaohao's ideas.
Wang Xiaohao did not copy the decoration style of his previous life. Every era has its own style. Taking half a step ahead is genius, taking a full step ahead is martyrdom.
Wang Xiaohao didn't want his interior design style to be too outdated and become a martyr.
In fact, just look at the fashion aesthetics of that era; it was still in that style of elaborate decoration.
Wang Xiaohao instructed the designer to decorate in a simple and elegant style, with a touch of traditional Chinese elements and ethnic style.
This is his preparation for filming period dramas in the future!
Although you can't directly productize bubble tea in period dramas, you can still do collaborations!
Fortunately, Wang Xiaohao, as a director, also had some excellent art directors working under him.
A renowned director like Cheng Linxiu can collaborate with others to build film studios and oversee the architectural style.
Wang Xiaohao doesn't have that kind of influence, but he can still let his artists take charge of the design of his own store!
The final result is a minimalist, traditional Chinese style for the entire interior design, though it's hard to say whether it can be considered a modern Chinese style.
It's completely different from the mainstream style of this era; it's simple, elegant, and refreshing.
Placed in the bustling commercial district of this capital, the storefront of Xuecha is very eye-catching!
Of course, this will definitely be at least two or three months from now.
It's impossible for Wang Xiaohao to invest so much time in just one store, not even a flagship store.
In fact, Wang Xiaohao's design drafts haven't even been completed yet.
Zhen Liang had already made some progress. She told Wang Xiaohao that a large multinational luxury goods company was very interested in Wang Xiaohao's film project and wanted to talk to the director and the person who proposed the project.
Such business interactions are unavoidable, and Wang Xiaohao could only spare some time from his interior design work to meet the vice president of this large international luxury goods company!
Previously, Wang Xiaohao didn't have much of a concept of luxury goods.
He used to think that a luxury brand was probably run by a single company, or belonged to a family that had been operating it for generations…
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