wavenovel Chapter 081 Capybaras and Dolphins
Chapter 081 Capybaras and Dolphins
The highly anticipated summer blockbuster "Eternal Love" raked in 150 million yuan on its opening day, and its box office performance remained strong on the second day. By 3 p.m., the real-time box office had approached 140 million yuan.
Based on the growth rate, it's a certainty that the daily box office will exceed 2 million.
Of course, in addition to the three top-tier lead actors whose value skyrocketed, Jiang Yan, the singer of "Painting Heart," also benefited from this unexpectedly well-received film.
And Yang Du, who kept his merits and fame hidden.
Of the hundred online discussions about the film, about five or six are related to "Painting Heart".
Don't underestimate this proportion; it's already at a phenomenal level of going viral.
[Help! "Painting Heart" is so incredibly moving, especially the scene where the female lead reveals her true form and dies in the peach blossom forest at the end. My tears are flowing freely!]
When will the film be available on streaming platforms? I want to watch the final peach blossom scene multiple times and cry my heart out.
As the film's popularity continues to rise, netizens and scissor-wielders have also taken to the field to edit the film.
They used "Painting Heart" as background music to edit a large number of heart-wrenching and sad short videos.
Some works use the ancient costume dramas previously starred by the three top-tier actors as material to imagine their past and present lives, while others are secondary creations of other movie and television materials.
These videos were continuously uploaded to Douyin, Weibo, and Bilibili, and the click, comment, and share data were surprisingly good.
……
August 2nd afternoon, recording studio, rest area.
Yang Du took the iced Americano from his newly appointed assistant Chen Chen and prepared to take a good rest.
The icy, bitter taste jolted Yang Du awake, instantly making him more alert.
When I passed by guitarist Lao Bai, he was scrolling through Douyin (TikTok), and the song "Painting Heart" by Jiang Yan was playing on his phone.
Noticing someone behind him, Lao Bai looked up and saw Yang Du. He made way for him and said, "Producer Yang, congratulations! 'Painting Heart' has won the Plum Blossom Award for the second time. It's a hit now."
"I only scrolled through Douyin for less than ten minutes, and at least three videos used 'Painting Heart' as background music. I could understand the first few clips that were edited together to show scenes of life and death from movies..."
As he spoke, Lao Bai's expression became indescribable. He reached out and swiped on the screen, then opened a new video and handed it to Yang Du to watch.
"But look at this, a capybara ice cream just fell on the ground, and it was accompanied by the song 'Painting Heart'."
On the screen is a goofy-looking orange capybara, hopping around happily holding a giant tricolor ice cream cone.
Unexpectedly, her hand slipped, and the ice cream fell to the ground with a splat.
The moment the ice cream hit the ground, the capybara's originally innocent little eyes widened, and it knelt down with a thud, tears streaming down its face.
The background music is the dolphin sound from "Painting Heart".
Believe it or not, this short video, which is less than 20 seconds long, has already garnered nearly 100,000 likes.
"Hahaha." Yang Du couldn't stop laughing. "What a talent! It seems the licensing of 'Painting Heart' background music is finally picking up."
Old Bai put his phone back on the table, sighed, and said, "I'm really getting old. I understand the current ranking rules less and less. They're getting more and more complicated."
"Back when I was young and playing in bands, the rules were so simple: we only counted physical sales. Whoever sold the most cassettes and CDs won. It was that simple and straightforward."
"Then the internet age came, and digital downloads replaced physical records, which I could understand. Then streaming media emerged, and in recent years, even licensing the use of background music in short videos on platforms has become a part of the charting process."
Qi Wei, the bassist who was standing next to Lao Bai and also a graduate of the Beijing Conservatory of Music, chimed in when he heard Lao Bai complaining: "Sir, times have changed. This is called keeping up with the times."
Whether it's digital downloads (including physical sales) or streaming data, both are considered paid services, while the licensing of background music on short video platforms is considered a passive, free service.
Users scroll through Douyin (TikTok) simply to watch videos and don't care what the background music (BGM) is, but they do hear a song during the process, and sometimes they even hum along after watching it a few times.
Yang Du nodded and said, "Don't be fooled by the absurdity of that video of the capybara ice cream falling on the ground with the 'Painting Heart' background music. If it goes viral and gets a lot of likes, there will be plenty of people following suit."
Qi Wei chimed in, "That's right. When it comes to background music (BGM), it's all about breaking out of the niche and getting widespread attention. Once a certain approach proves to be popular and can garner likes, a steady stream of users will join in."
This is why, on today's short video platforms, once a background music (BGM) becomes popular when it's associated with a certain dance, costume, or storyline, countless similar videos will flood the market in a short period of time.
"Old Bai, believe it or not, you don't even need to wait until tomorrow. Tonight, if you open Douyin again, there will definitely be hundreds or thousands of small internet celebrities and users who will follow suit."
"People film themselves accidentally spilling milk tea, losing their takeout, or even dropping ranks in games, and without exception, they all use Jiang Yan's dolphin voice from 'Painting Heart'."
"At that time, this song will become popular again."
This is a snowball effect of positive feedback loop: a song becomes popular before it is chosen as background music, and the more background music is used, the more popular the song becomes.
Therefore, in the three modules of the chart, active consumption determines how high a song can climb, while passive consumption determines how long a song can stay on the chart.
As it turns out, the market responded much faster than expected.
Only three days have passed.
Tuesday, October 8th.
The film "Life After Life: Falling Flowers" has grossed over 9 million yuan and is steadily moving toward the billion-yuan box office club.
The list of winners is updated promptly at 10:00 AM.
When they opened the list, many industry insiders gasped in shock.
"Painting Heart," which had previously slipped out of the top five, has somehow managed to climb back to second place thanks to its popularity in theaters and its explosive success on short video platforms!
Holy crap, they're on fire! "Painting Heart" is actually back!
One word: Awesome!
[If this trend continues, "Painting Heart" might reclaim the top spot when the charts are updated next week!]
On Tuesday, August 11th, the list of winners was updated.
Amidst much anticipation, "Painting Heart" has once again triumphantly climbed to the top spot!
[I'm tired of saying "Awesome!" After a month and a half, we've returned to the top of the leaderboard! The king has come back!]
[The magazine "Painting Heart" has actually returned to the top spot! Although everyone was discussing this possibility last week, it still feels unbelievable when it actually does.]
【你需要知道的冷知识：《画心》6月15日发行，6月23日拿下第一个周冠军，今天8月11日拿下第二个周冠军。】
【1-2-3-3-5-6-2-1，这是《画心》目前的在榜走势，可怕的V字型。】
Is this the terrifying thing about top-tier film and television soundtracks? They can even pull off a surprise attack.