wavenovel Chapter 1213 1 General
Chapter 1213 1 General
Chapter 1213 General
"Of course I've heard it... But this song is just a promotional song. What you said is not normal."
Park Jihyo finished speaking, and Yu Jeongyeon, who was looking at her phone next to her, interrupted and said, "It's also a tourism promotion song for Osaka, how can it be K-pop style?"
Although this promotional song released at noon didn't seem to be very popular, it is an EXO song after all, and most of the members of Twice still took the time to listen to it.
But... the reviews vary.
"Do you think it sounds good?" Park Ji-hyo looked at her and raised her eyebrows.
"Yeah, just average~"
There is no need to lie about this kind of thing. After listening to it once, Yu Jeongyeon really didn't feel anything, and she had no intention of listening to it a second time.
“…All promotional songs are like this. There is no promotional song that is particularly good-sounding or particularly popular.” However, she shrugged her shoulders and told the truth.
"I actually like it. I wouldn't say it's bad."
Lin Nayeon, who was sitting in the front, turned around and interjected quietly, smacking her lips and muttering, "But the MV is really boring, and the parts are divided weirdly. Sehun oppa, and Jingyuan oppa have very few parts. It seems that there are only two sentences in the whole process. I don’t know how they are divided."
"Wu Se-hun has never had many parts in XO, but Jingyuan Oppa's part is a bit strange... Didn't they say there will be a promotional song later? Maybe that song will have more parts."
"Don't you know?"
"Sana, what do you think?"
Park Ji Hyo suddenly looked at Minatozaki Sana and said, "You are from Osaka, don't you feel anything special when you see this promotional song?"
"Um...no."
Sana Minatozaki, who was texting, paused for a moment after hearing this, thought about it, and shook her head: "It's a bit... a bit ordinary."
Honestly speaking, if it wasn't an EXO song with that guy in it, she would probably forget it after listening to it once and wouldn't have left any deep impression on her.
"I told you...EXO was just average this time."
…………
After EXO released their promotional song "Summer in Osaka", even though the Osaka Tourism Bureau and SM's official account promoted it, the overall response was, well...
It was very plain, very calm, and very deserted, just like it was just an ordinary song that was not very popular and had nothing special about it. It also had an ordinary ending, and after appearing for a moment, it quickly disappeared from everyone's sight.
Because the response was rather lukewarm and not many people spread or recommended it, many people didn't seem to know about the song, so whether it was popularity, streaming data, or even the name on the charts, they were all extremely ordinary.
However, there are hundreds of such ordinary songs every year, so it is not uncommon... But that is for ordinary singers. For EXO, which is already popular, and the tourism endorsement that has been very popular these days, this ordinariness and calmness is definitely a very failed reaction for them.
Even though several members of Twice have biased views, they were unable to give a high evaluation of this song. After listening to the song, the local Japanese people who were already prejudiced against EXO were even more excited and convinced of their own opinions. They felt that it was completely wrong to let a Kpop group serve as tourism ambassadors.
"Can this song really have any promotional effect? Not many people listen to J-pop-style songs in Japan."
“The singing style is really weird, it doesn’t have the flavor of Jpop at all, the whole thing is very bland, even though it’s a promotional song, it’s a failure from any angle.
"Only their appearance is okay, but in terms of core and understanding of Yamato culture, this Peninsula boy band is not even one percent better than our local boy bands."
"The first-day streaming volume was less than 100, and the iTunes Japan downloads were not in the top ... EXO is said to be very popular, but with this result I thought it was a song from some underground band."
"There are a few people whose pronunciation in Japanese is terrible. Can such people be ambassadors?"
Following the negative impact of opposing the Peninsula group's role as promotional ambassadors, after the release of this promotional song, many ordinary people who listened to the song raised doubts, while those black fans even proudly praised their own foresight.
"Excuse me, have you ever heard of XO?"
After EXO became the promotional ambassador and the release of the promotional song caused discussion, some TV stations also produced some special programs for this purpose. On Shinsaibashi Pedestrian Street in Osaka, a reporter was randomly interviewing passers-by about their views on EXO becoming Osaka's promotional ambassadors.
"I've heard of it. It's very popular these days. It's become the tourism ambassador for our summer activities." A man in his early twenties, wearing glasses and looking like a student, nodded while eating the hot takoyaki he just bought.
"So what do you think about XO becoming the promotional ambassador of Osaka Castle? Do you think they are suitable?"
"Of course it's not appropriate!" The boy pouted with some disdain and picked up the half-eaten takoyaki in his mouth: "They can't even tell the difference between Osaka and Hiroshima, how can they represent us in Osaka!"
"Um, have you heard the tourism promotional song they released for Osaka yesterday?" The host paused, glanced at the Okonomiyaki in his hand, selectively ignored it and continued to ask.
"No, not interested~" The boy shrugged quickly, looking like he had no feelings at all.
“…Excuse me, have you ever heard of “Summer in Osaka”? It’s Osaka’s latest tourism promotion song.” After walking a few steps, the host began to interview other people.
"I've heard of it, it's very ordinary." A female student wearing glasses answered somewhat disappointedly.
"I've heard it, it's pretty good. The reason you come here is to sing more Jpop songs~"
“I haven’t heard of it. When was it released?”
"It's a lousy song. There's no way this kind of promotional song will have any effect!"
The scene changed, and the host began the interview again: "May I ask what do you think about EXO being our Osaka tourism ambassadors?"
"I checked online and found that the Peninsula band is very popular around the world. It should attract many foreign tourists. I think it is a bold attempt."
“I love XO very much. I’m very happy that they can become our tourism ambassadors in Osaka~”
"A completely insane choice, as evidenced by this poorly written trailer."
Young people, middle-aged people, students, all kinds of faces appeared in the camera and answered questions with different attitudes.
During the host's interview process, they walked a long distance on the pedestrian street and changed many backgrounds and locations. The songs playing in some surrounding stores also became background music and appeared in the video.
If you listen carefully, these are all recent or old hits, including "Love" by Gen Hoshino, which is the theme song of the TV series "It's Not My Fault That I'm Popular." Even though it was a song from last year, it's still very popular.
There is Nogizaka46's new song "The Third Wind" this year
There is Ed Sheeran’s global hit “Shape of You” at the beginning of the year, which can still be often heard on the streets half a year later.
There is even Twice's "TT". The new song of this girl group, which has only been in Japan for less than half a month, has already appeared in many places in Osaka.
The only thing missing is the promotional song "Summer in Osaka" that EXO just released yesterday...
…………
However, Ji Jingyuan did not have much time to pay attention to the dismal response of this first promotional song in Japan. On the day of the song's release, he took a few promotional photos during the day and returned directly to Seoul. He held a meeting to discuss the shooting of Girls' Generation's two title song MVs, determined the location for filming in the open sea, and shot a large number of shots and content in the studio that had been set up in advance.
When Chi Jingyuan returned to Osaka from Seoul again, it was already July 7th. On the highway to the airport, when he was browsing the news online, he found that the performance of their group's first promotional song seemed to be somewhat unsatisfactory.
After arriving in Osaka, I didn't go anywhere and was directly taken to the company for a meeting.
“Line Music was dropped from the charts the next day and did not enter the TOP100.”
"The download peak on iTunes Japan was only ranked 76th..."
The atmosphere was a bit tense from the beginning. The director of the company sorted out all the data of "Osaka Summer" and read in a low voice: "... Four days since the release of the song, the streaming of "Osaka Summer" is less than 100 times and it has not entered the top ."
amount……
When Chi Jingyuan heard the data, he shook his head helplessly. He was quite sensitive to this data because he specifically checked it when Twice released a song a few days ago.
The Japanese version of "TT" has been streamed over 500,000 times in a single day... and their promotional song only has this much in total over the past few days.
It seems that no one really listens.
“…both Twitter trends and YouTube MV data are average. The current online search terms are still the same as when we first became tourism ambassadors, and have not changed because of this promotional song.”
“After the release of the promotional song, the popularity, search volume, and number of posts related to ‘EXO Osaka’ not only did not increase, but even decreased at an accelerated rate.”
The director's expression was somewhat serious, which also represented the thoughts of the agency and the Osaka Tourism Bureau. This promotional song obviously did not achieve the effect they wanted.
"I think it might be the problem with the song. We abandoned our own characteristics and went for a completely J-pop style, which XO can't digest very well now."
"I think it's because we don't have enough promotional resources. Many people on the Internet don't even know that we released a promotional song..."
Because of the mediocre performance, staff from several departments immediately began arguing and passing the buck, eagerly analyzing the reasons why the song had a mediocre response.
As they were talking, an employee suddenly raised his hand and asked, "Then, with 'Fireworks' going to be released tomorrow, do we need to make any changes to the related promotional resources?"
Before Chi Jingyuan could speak, several representatives who had been silent all this time shouted in unison: "Don't reduce it at all!"
…………
"Why did you talk on the phone for so long? By the way, Jongdae, how long have you been dating your girlfriend? Are you two planning to get married? Hahaha~"
"Would you like to go out for a drink tonight? It's getting hotter these days."
While having dinner in the evening, the mood of the other EXO members was not affected at all, the atmosphere was still very lively, and several members chatted casually together, thinking about the evening activities.
Chi Jingyuan was sitting on the side, browsing various messages and comments online.
The performance of the promotional song was average, but it seemed to have touched the excitement points of many black fans, causing them to jump out. In the comment section of his INS post a week ago, one could see some black fans making sarcastic comments.
He could even see related discussions on some forums on the peninsula...
"Summer in Osaka" is a Japanese song. Although it is a promotional song, the promotion is actually mainly targeted at Japan. There is basically no promotion on the peninsula.
However, he casually browsed the forum and found that there were actually quite a few black fans who were very enthusiastic and persistent in reposting the song's performance in Japan in real time, including charts, streaming media, and even reviews from Japanese passers-by, all of which were tirelessly reposted by this group of black fans.
They were also thoughtful enough to translate the reviews from Japanese into Korean, and every data post would trigger a frenzy among EXO's haters.
"Two days of flying list?"
“No one listens to this data~”
"Weren't fans bragging about EXO's previous success in Japan, saying they surpassed TVXQ and became the top K-pop boy group? Why are their performances so poor?"
“I thought EXO was also a top group in Japan, but after all the hard work, their new song can’t even make it onto the charts.”
"Hahahahahaha..."
Looking at the messages from these excited haters who wanted to have a party, Chi Jingyuan felt helpless... In terms of the timeliness and enthusiasm of the reposting, only the most loyal fans can be compared.
He clicked his tongue, put down his phone and looked around. The other members were drinking coffee, while a few were making plans to go out in the evening.
Although the performance and response of the song "Summer in Osaka" were obviously a failure, the members of XO did not care much.
After all, it's just a city promotion song, not the official title song for the comeback, so its good or bad performance doesn't really matter much.
And generally speaking, this kind of city tourism promotional song has never been very popular. Most of these songs are just a signboard, a way of dealing with it, or just a routine job. The preparation period before and after this song was also very short, and they didn't have too high expectations.
Moreover, although the song will be released tomorrow, Chi Jingyuan can feel that the other members are deliberately not mentioning the upcoming release of "Fireworks".
After all, this song is his solo, his song alone.
It was originally planned to be a collaboration between him and Minami Nagai, which was normal and no one would have any idea about it. But because of some changes in the middle, it suddenly became a promotional song like the team's "Summer in Osaka", but it is still sung by him alone, and has nothing to do with other members.
On one side, nine people sing one song, and on the other side, only one person sings one song. The difference is really obvious.
With such a change, naturally some people will feel uncomfortable.
Moreover, the team's "Summer in Osaka" is obviously not making much of a splash right now. It would be OK if Chi Jingyuan's "Fireworks" also performed poorly.
But if the results are good, better than the songs of the big groups... then it would be really embarrassing.
Therefore, deliberately keeping indifferent is actually a way to ease the atmosphere.
Chi Jingyuan understood the mentality of the other members, but compared to their indifferent attitude at the moment, listening to their noisy and casual chatting, he really couldn't calm down.
After all, compared to "Summer in Osaka", which required no effort at all and he actually didn't care much about, "Fireworks" is completely different. From the source of inspiration to the completion of the song to the various twists and turns in between, it can be said that the latter took him a lot of effort and put in a lot of hard work.
More importantly, compared to other more assembly-line work songs, this song is one in which he poured his true love, so naturally he will care more about results.
After getting off to a bad start in "Summer in Osaka", I saw all kinds of negative reviews and bad reactions online in the past few days.
On the day before the release, even though he was confident in the quality of "Fireworks", he still felt a little nervous.
For example, they would consider whether the unfavorable response to the first song would affect their reputation, whether such an ordinary and bland song would make passers-by lose interest in "Fireworks", etc.
"Would you like to go to a movie?"
"What are you looking at?"
"Transformers 5, I didn't have time to watch it when it was released in Seoul."
Byun Baekhyun started to make appointments with others to watch a movie, but Ji Kyungwon felt a little annoyed. After sitting for a while, he couldn't help but stand up, shaking his head and walking towards the window next to him.
I held the handle and opened the window, and a warm current blew in instantly, mixed with the warmth of the Osaka night and the faint fishy smell from the sea.
But this not very comfortable hot wind somehow eased Chi Jingyuan's somewhat anxious mood.
He looked at the brilliant night scene in the distance, and his thoughts suddenly became inexplicably scattered.
He had been worrying about the results just now, but now, before the release, besides the results, he suddenly remembered the inspiration of the song "Fireworks", thought of another person to whom the song also belonged, and thought of the past.
I thought of Mingjingnan.
I don’t know if she will hear it after it is released tomorrow.
This question suddenly popped up in Chi Jingyuan's mind.
It should... No, it will definitely happen.
But soon, he had the answer and shook his head with a complicated smile.
The night sky outside was pitch black, the moonlight was dim, and no stars could be seen clearly. It seemed extremely quiet and deep.
But Chi Jingyuan had seen its lively side. At that moment, countless fireworks bloomed brightly and blazingly in the night, and even the dark night sky could not cover up this brightness... The scene he had witnessed at the fireworks display suddenly emerged in his eyes.
As he watched, he took out his cell phone.
When EXO made a comeback, he seldom posted on Instagram. His style of posting on Instagram is rather peculiar and irregular. Apart from brand promotion, he posts purely based on his mood.
But at this moment, he suddenly had an impulse.
I took a photo of the sky outside, uploaded it to my Instagram, and added a sentence:
"How many seconds does it take for a firework to go off after it takes off?"
晚更