wavenovel Who's in Chapter 1266?
Who's in Chapter 1266?
Who's in Chapter 1266?
"What's happening here?"
Just then, the woman happened to see the GUCCI store changing its advertising billboard. Pointing at the busy staff, she asked the sales assistant next to her in surprise, "Yuan isn't the spokesperson anymore?"
“Oh my god, Ji Kyung-won has been our brand’s only full-line product ambassador in the Asia-Pacific region. You can see his floor advertisements no matter which GUCCI boutique you go to.”
The sales assistant quickly shook her head and explained, but paused for a moment, looking at the new advertisement in the distance: "However, because of our emphasis on the peninsula market, we may reach cooperation agreements with some new artists."
"Who is there?"
"I don't know about that."
With a chuckle, the sales assistant tactfully refrained from answering: "Please refer to official announcements from the GUCCI brand."
A friend chimed in, "Who else could it be? There are already two, they've even released ads: Sehun from XO and Irene from Red Velvet..."
The woman frowned, glancing at the new advertisement that had just been displayed. She stared at Bae Joo-hyun's exquisitely beautiful face, accentuated by the jewelry, for a long while.
Even though she was also a woman, and even though she disliked Bae Joo-hyun a bit... she had to admit that this woman's face was really beautiful, especially the aloofness and coldness she exuded with her slightly lowered eyes in this advertisement, which was truly stunning.
...She even stared at it for a long time without paying much attention to the jewelry in the advertisement.
But after watching for a while, her previous prejudice against her ultimately prevailed, and she pouted and said with dissatisfaction, "Even if there's a new title, shouldn't there be some screening? Sehun is one thing, after all, he's in the same group as Yuan, but what's with this Irene? Even if she's going to collaborate with a female artist, shouldn't it be someone like Jun Ji-hyun? Why find a female idol who's not very popular?"
"Indeed, female idols seem a bit lacking in sophistication... but speaking of this jewelry ad, I think she looks quite pretty."
"It's just one face now."
"..."
"Ha ha……"
The two customers who came together seemed to have a slightly different opinion, but no matter how much they argued, the sales assistant next to them maintained a kind and considerate smile and stood by as if she hadn't heard anything.
"correct……"
The two chattered for a while, when one of them suddenly remembered something, pulled out her phone, and wanted to take pictures of Bae Joo-hyun and Oh Se-hun's new advertisement. However, after being stopped by the sales assistant, she started posting online instead.
Guess what I saw while shopping at the GUCCI flagship store?
She didn't even have time to shop; she immediately shared the news online.
The title was catchy enough that the post quickly attracted attention after it was published.
However, her post about 'Red Velvet Irene getting the GUCCI title and becoming the new spokesperson' has aroused a lot of doubt and ridicule.
"Where did this brainless fan come from? Taking out a loan for your idol's luxury goods? Does she even know how much you admire her?"
"It doesn't feel like a dream, it feels more like making a wish."
"Sehun is barely acceptable, but Irene... is a bit lacking."
Although the post was full of confident assertions, many people scoffed at it.
These high-end European brands have collaborated with Peninsula artists for a long time, but they are very stingy with the titles they give. Forget about being a spokesperson, being able to become a close friend or even just wearing clothes provided by the brand, regardless of whether they are out of season, to an event is already a great honor to boast about. It is extremely rare for a brand to be officially announced as a brand ambassador.
Moreover, they were all with top female celebrities, like Jun Ji-hyun.
Afterwards, Chi Kyung-won became the first regional ambassador for a high-end luxury brand in the peninsula, which caused a great sensation and even boosted national pride to some extent, finally setting a precedent for 'high-end luxury brand endorsement'.
In the eyes of many people, high-end luxury endorsements in Europe and America are very high-end resources that only someone like Ji Kyung-won can afford, and ordinary artists and idols are simply not qualified to receive them.
So many people didn't believe the woman's post at all.
She was so anxious that she waved her arms and screamed, but since there were no photos to prove it, she could only swallow her anger.
Soon, many people also shared similar news online, saying that they saw the newly installed floor advertisements in different GUCCI stores, and that not only Oh Sehun and Bae Joo-hyun, but also Bae Suzy and other models were seen.
This immediately attracted attention, and the news quickly sparked discussion online.
…………
However, compared to the various speculations made by passersby online, the members of Twice knew the inside story.
When the news first circulated within SM Entertainment a long time ago, Sana Minato and the others had already heard about it. Nayeon Lim and Jeongyeon Yoo had also heard Ji Kyungwon and Sehun talking about it in a group chat, so they all knew that the news was true... They were all familiar with Bae Joo-hyun, and she had indeed obtained the high-end luxury title from GUCCI.
They even knew that the reason Bae Joo-hyun was able to stand out and obtain such resources that even top actresses would covet, as a female idol who had debuted less than three years ago and was not considered a top-tier idol... was because of Ji Kyung-won.
After all, there was originally a member in Twice who received the same, or even better, treatment and resources.
His gaze drifted almost imperceptibly towards Mina. The shockwaves that GUCCI's direct request to collaborate with Mina had caused within the team were still fresh in his mind. The complex emotions—a mixture of shock, envy, and even resentment—had once silently permeated the air in the practice room.
However, when Mina later agreed to convert her personal resources into team opportunities, many members felt embarrassed and guilty towards her. It can be said that the entire team benefited from Mina's influence in this regard.
At this moment, this tacit understanding plunged the lounge into a subtle silence.
Mina, who was chatting with Momo Hirai with a smile on her face, froze for a moment, almost imperceptibly, when she heard Nayeon's exclamation and realized what she meant.
Nayeon's sudden discovery should have sparked a new topic of conversation, but the people present were clearly not very interested.
Twice did indeed get the opportunity to collaborate with GUCCI because of Mina, but it was ultimately just a group activity, and its significance was worlds apart from the individual titles Bae Joo-hyun received.
There are still significant differences between the two.
Such high-end endorsements may not have much impact on the team as a whole, but they can be very helpful for individual development, especially for fashion, which is a very important path for idols.
No artist or idol with ambition could remain indifferent.
However... JYP Entertainment completely disregards Twice's individual development. They even turn down many opportunities for individual members that are offered to them, preferring to earn less rather than allow Twice to have individual opportunities, fearing that another Bae Suzy might emerge and affect their overall plans for the group.
Unless… Sana Minato glanced at Mina Mina, then glanced at Tzuyu Chou.
Unless there are some people that JYP simply can't refuse...
…………
Just as online speculation and discussion continued to escalate, GUCCI quickly provided an answer. Starting from August 23, the brand released a series of major announcements in just a few days, like dropping a series of bombshells in the Korean entertainment industry, officially revealing its new lineup of collaborating artists.
Every day at 10 a.m. sharp, a different artist is announced through the official SNS, along with simultaneous reports from major fashion media outlets, sparking continuous discussion on social media platforms. These announcements are presented in GUCCI's signature minimalist aesthetic style, with each one accompanied by a visual campaign featuring the artist and on-the-ground promotion.
The most eye-catching of them all is Bae Joo-hyun, who was revealed on the 25th.
There will be more later