wavenovel Chapter 1268 Why is it so bitter?
Chapter 1268 Why is it so bitter?
Chapter 1268 Why is it so bitter?
"What makes her so special?"
"boom!"
Meanwhile, in Blackpink's dorm, Jennie, who had just returned from shopping, was happily showing off her newly bought GUCCI bag to the other members when she suddenly saw the news. After a moment of silence, she felt a surge of anger rising in her heart, and her anger flared up instantly.
At the same time, she threw away the bag she had just bought, which she had been holding in her hand, completely abandoning her previous fondness for it.
Seeing her suddenly erupt in anger, the other members in the dormitory glanced at her, their expressions varied, but they were all too intimidated by her hysterical state to speak.
"Ah ah ah ah..."
Throwing things out didn't vent all her anger. Jennie screamed a few times in frustration, then blurted out "Fuck!" in anger.
After the news broke that Bae Joo-hyun had secured a GUCCI endorsement deal, all the female idols in the industry naturally saw it. The vast majority of them were envious or even jealous, jealous that she could get such a valuable resource, envious of SM Entertainment's resources, and so on. They would also speculate or gossip about her background... After all, everyone in the industry knows that without help, it would be very difficult for her to obtain such a resource on her own.
As for other things, I didn't have many other emotions.
But Jennie Kim is different.
Because she's the one with the most aggressive marketing and the most enthusiastic fan praise lately... 'Human GUCCI'.
She looked angrily at the official photos of Bae Joo-hyun on her phone, watching the heated discussions among fans. She felt really unhappy and resentful.
Because of her family's good financial situation, she has been using and enjoying luxury goods since she was a child. After her debut, she has always been very eager for high-end fashion resources, believing that they can show off her status.
However, the Peninsula was initially not valued by the mainstream European fashion industry. To cooperate, in addition to the company making connections, one also had to frequently wear the brand's clothes in public, actively participate in events, and help with promotion, etc.
Basically, you have to shamelessly approach them, package and market yourself, and get brands to notice you.
Although it might sound a bit embarrassing, the mainstream European fashion scene is considered high-end in the peninsula, so everyone does it this way, and she doesn't mind; she'll just go along with it.
YG Entertainment also cooperated, and Jennie has always been associated with GUCCI. Since her debut, she has been seen wearing carefully purchased GUCCI from head to toe in many places, such as on stage and at airports, which always causes quite a stir.
Last year during MMA, she specifically chose a GUCCI dress for her stage outfit, which was very eye-catching and had a great effect. After the performance, it sparked heated discussions among netizens and fans. With the help and marketing from YG Entertainment, she was given a new title by fans within two days:
"Human GUCCI"
She was very satisfied with this title, and afterwards she frequently appeared in public wearing GUCCI. YG also increased its promotion and communication efforts, releasing various press releases non-stop, and the title of "Human GUCCI" became more and more widely known.
Even GUCCI has taken notice of her and has made contact with YG... which makes Jennie even more satisfied.
Because her family was well-off and her mother had connections in the industry and the company, YG Entertainment had been promoting her a lot since she was a trainee.
YG Entertainment had the most connections with the European fashion industry due to G-Dragon's influence, making it the company with the most connections and resources in the music industry at the time.
...Jennie Kim is quite confident in herself because she has always had a great sense of style, and she has received a lot of praise every time she appears in GUCCI.
Moreover, she was well aware that such matters relied more on communication within the company.
Basically, as long as you make some contact with GUCCI and your company does some promotion, you can usually get a collaboration.
While it's unlikely he'll immediately reach the level of a regional brand ambassador like Chi Jingyuan, achieving groundbreaking success, starting as a close friend and observing the brand should allow him to quickly obtain that title.
Ji Kyung-won is the first male idol on the Korean Peninsula to become a high-end luxury brand ambassador, which caused a great sensation and elevated his image in the minds of many people.
She, on the other hand, wants to be the first high-end, blue-blooded female idol!
Even if her influence may not be as great as Ji Kyung-won's, she is definitely on a different level among female idols.
Jennie is really confident. She often discussed things like "going to the fashion show," "GUCCI's new products," and "who she met" in the group, clearly indicating that she already considers GUCCI as her future partner.
However, after hyping herself up as the 'human GUCCI' for so long, she's just waiting to get the title.
And then suddenly another female idol stole the prize?
Yay!
The anger of having something that belonged to her taken away truly made her heart ache.
In particular, besides anger, there was also a strong sense of shame, feeling that I had lost face.
"Why should she get it?"
"I had never heard of any connection before."
The other members remained silent, while Jennie, unable to contain her anger, began to curse again.
In terms of background, popularity, marketing, and even connections, Bae Joo-hyun is no match for her. How could she suddenly obtain the resources that Bae Joo-hyun had been eyeing for so long?
Finally, she couldn't help but ask a question that was a mixture of anger and sarcasm: "Who did she sleep with?"
She was venting her anger, while the other members of Blakpink had different expressions.
Although Jennie's loudness was annoying and they were even worried that she might take it out on them... they certainly knew why Jennie was so angry.
Honestly, they were also quite confused. YG had been promoting her so much, and Jennie had been so close to her, yet she still hadn't gotten the GUCCI title. How did Irene, who hadn't even graced the covers of major magazines many times, suddenly get it?
According to normal understanding, there must be something abnormal about this.
So when Jennie Kim says she 'slept with him,' it's not exactly nonsense.
However, if you could really get such high-end resources just by "sleeping with someone," then people in the industry would probably be lining up excitedly.
...Only Kim Ji-soo's eyes showed a clear difference.
Although Jennie knew nothing about the reason, she did know a little bit.
She and Lim Na-yeon have always had a good relationship; they are not only friends from the same age but were also classmates.
The two kept in touch frequently, and once when they were having coffee together, she mentioned this to me.
Of course, she wasn't talking about Bae Joo-hyun, but rather about Twice.
Although she didn't know the full story... Kim Jisoo had a pretty good idea of what was going on after seeing the news.
Could it be like Twice...?
Is it also because of Ji Kyung-won?
…………
Meanwhile, in an elegantly decorated cafe in Hannam-dong, Lim Yoon-a was having coffee with her friends.
"It's a nice day today."
With a satisfied smile, she picked up her cup and took a sip. Looking at her close friend from outside the entertainment industry, whom she had known for many years, Lin Yoona felt her recent anxieties subside.
Although Girls' Generation's 10th anniversary album achieved great success, giving her a near-perfect ending to her many years in the girl group scene... apart from that, she has recently been experiencing some setbacks.
The highly anticipated drama "The King in Love," starring the lead actor, has already aired 24 episodes. It can't be said that it's getting better; it's more like it's half-dead.
The ratings fluctuated between 5% and 7%, showing no signs of improvement. Although they couldn't go any higher, the good news was that there was no room for them to drop any further.
The show is still being filmed while it's being broadcast, but it's been a complete flop, with no viewership, no buzz, and no topics. It's as if it's been forgotten. The actors and main creators, who were full of ambition before the premiere, have all lost heart, and the atmosphere on set is really quite dull every day.
Sometimes, Yoona couldn't help but complain to herself about why she had chosen this traditional period drama, which had 40 episodes. She thought that if she had chosen a 16-episode Monday-Tuesday mini-series, she wouldn't have been tortured on set for so long, even if it had flopped.
Based on her recent observations, it seems like the male lead, Im Si-wan, is practically itching to enlist early...
The unpleasant work environment and setbacks in her career had left Yoona feeling rather depressed. Today, she found some free time and met up with a good friend for coffee and a chat during a break from filming, which helped ease her mood and made her feel much better after a long time.
only……
"Oh my god, GUCCI has officially announced a new brand ambassador! It's Irene from your company again!"
Five minutes after her friend saw the news and excitedly read it aloud, Yoona's mood plummeted.
"I didn't expect her to actually get a collaboration with GUCCI? This must be considered top-tier, right?"
"I have a pretty good impression of Irene... Hey, you know what, she really does look quite good in the ads."
"Aigoo, she's really beautiful! Her face and features are so gorgeous, the more I look at her, the more beautiful she becomes..."
My good friend was clearly very interested in the news after seeing it, and kept talking about Bae Joo-hyun's endorsement without stopping.
But people's joys and sorrows are not the same. She spoke very cheerfully, but Lin Yoona only felt that it was noisy.
...With each word the other person said, her mood plummeted. She went from comfortably sitting with her legs crossed, elegantly sipping her coffee, to now feeling irritated even while sitting with her arms crossed, and she was starting to curse Aisie in her mind.
I was in a great mood, finally able to get some rest and meet up with friends, but she just kept going on and on about this.
When competing for the GUCCI resource within the company, Yoona was initially very confident and successful, having made numerous contacts and leveraged her network, with her manager working diligently to secure the deal.
Just when she felt victory was assured and was waiting patiently for the reward, it was suddenly taken away by a junior she hadn't paid much attention to before, leaving her with no power to resist and giving her a direct blow.
Not only did she fail to secure the resources she wanted, but she also felt extremely humiliated... Especially when she thought about how determined she was to get them, and how embarrassing it was when she received the news right in front of Kim Tae-yeon, she became angrier and angrier.
This incident is considered one of her biggest setbacks this year.
...And there's also "The King in Love," which is currently being filmed!
So much time has passed, out of sight, out of mind, and through selective amnesia, she was about to forget about it.
Then today, she suddenly saw GUCCI's official announcement, which instantly brought back that unpleasant memory.
Moreover, seeing the stunning official photos of Bae Joo-hyun in GUCCI's announcement, witnessing her triumph after receiving the title, the widespread online discussion and buzz, and the rumors she'd heard about future collaborations...
These things should have all belonged to her!
Envious but refusing to admit it, unhappy but pretending to be generous.
A mix of emotions welled up inside me; I felt bitter and resentful, almost nauseous.
Why is this coffee so bitter?
With a slight thud, she placed the cup on the table. Lin Yoona pursed her lips, tasting the bitterness on her lips, and frowned, sensing that something was wrong with the flavor.
"Is it bitter?"
Upon hearing this, my friend picked it up, took a sip, smacked his lips, and said strangely, "It's not bitter...you didn't put any sugar in it, did you?"
I let it go!
"Let's add some milk and see if it helps..." After offering a suggestion casually, the friend continued looking at her phone without pausing, "Although Irene is quite suitable, she's still a junior. Why did your company give her such a good opportunity?"
You still dare to say that?
Lim Yoona clenched her fist and looked at her friend across from her. Her friend seemed to remember something and promptly delivered a heavy blow to her: "Hey, right, didn't you say last time that you might also get the GUCCI title? But nothing came of it, and it ended up going to Irene... Why didn't you try to grab it?"
Ah-shi.
It’s really hard to pick up any pot!
Yoona finally cursed in her heart.
When she was full of confidence, she casually mentioned it to her friends as a little boast.
But later... of course she wouldn't tell her that a junior had taken her resources; she was so concerned about her reputation, how could she bring that up?
Faced with her friend's questions, she felt annoyed, but it wasn't good to remain silent... After all, they were people who could talk about many things, and keeping it a secret would only arouse curiosity.
...But of course, you can't just tell the truth exactly as it is; instead, you should appear calm and composed, and act casually.
Yoona (Lim Yoon-a) doesn't care about GUCCI at all!
"Um……"
She picked up the coffee cup that was rated as 'bitter' and took a sip. Feeling the slightly hot coffee on her lips, Lim Yoona let out a soft breath, looked at the street scene outside the floor-to-ceiling window, and put on a calm and collected expression, as if she had seen through the world: "Irene... she has powerful connections in the company."
"Qingjia?"
As soon as she said that, her friend's eyes lit up; these kinds of gossip and inside stories were the most attractive.
He quickly pressed on, "Is her backing powerful? More powerful than yours?"
"Um……"
This question really hit the nail on the head. Holding the handle of the cup, Lim Yoona pondered for a moment and couldn't help but make comparisons.
She's been active in the company and the industry for so many years, so of course she has connections and people helping her.
But if you compare her to Bae Joo-hyun's ex-boyfriend... and his powerful connections...
Just by making a brief comparison in her mind, she suddenly felt a pang of sadness.
How can you compare them?
Picking up a small spoon, she gently swirled it in the coffee. Under the expectant and curious gazes of her friends, Yoona's lips twitched slightly, but she still told the truth: "She is... the hardest kind."
For some reason, saying that suddenly made her feel a little better.
After all, their backing is so strong, no one within SM Entertainment can compare.
It's not her fault that she got robbed; it wasn't her fault in the fight.
"Qingjia?"
My friend's eyes widened, and he covered his mouth in surprise, as if he had discovered some earth-shattering secret.
This sight gave Yoona, who broke the news, a small sense of accomplishment, but before she could say anything, she heard a burst of static:
"I knew it! How did Irene get such great resources? Now that you say it, it's no problem."
"So you have such a powerful backer? Even more powerful than Yoona? You still couldn't beat her?"
"Irene is really... but that's how it is when you're beautiful. I like her face too."
"Who's behind her? Could it be Yuan from the internet rumors?"
Ugh……
The incessant chattering and irritating sounds lingered in her ears, and Lin Yoona's mood, which had just been somewhat soothed by self-comfort, immediately plummeted again.
Except for his fists, his toes were all clenched together.
She shouldn't have come out today... Compared to being tortured and tormented here, she would rather stay on set filming "The King in Love"!
…………
"shock……"
Just then, her phone rang, rescuing her from her ordeal.
She quickly picked up her phone, glanced at the caller ID and saw it was her agent. She answered immediately and sweetly called out to the agent who had rescued her from her misery:
"Oppa, what's up?"
"Yoona, have you heard the news?"
I have to go on a business trip today, so I'll be taking a day off tomorrow.