wavenovel Chapter 1282 Who Goes First
Chapter 1282 Who Goes First
Chapter 1282 Who Goes First
…………
"Such a big show? Tsk tsk."
"I can only say it's Jingyuan oppa... I always feel like even though they're all idols, he seems to be from a different world than the others."
"Even the top actors couldn't do what he did, right?"
In Twice's practice room, apart from Mina and Momo who had to leave, the other seven members were chattering about the hottest topics of the past two days.
However, compared to Jennie's anger, jealousy, and confusion... Twice knew a lot of inside stories, such as GUCCI and Bae Joo-hyun's inside tales. So their focus was mainly on the extraordinary special treatment Ji Kyung-won received during the global ambassador promotion.
Even the president of GUCCI personally came down to show his support; it's hard not to envy such treatment.
...They're all idols, aren't they?
"By the way, at the end of the video, the pizza company president said that GUCCI is about to launch a collaboration series for Jingyuan oppa. What kind of collaboration is it?"
As they chatted, Yu Dingyan scrolled through her phone and saw many posts on the forum discussing this topic. She immediately remembered the suspense left at the end of the video and asked out of curiosity.
"Yes, yes, I saw this too."
"Lots of people online are discussing it!"
When she brought up the topic, the people around her immediately became interested.
The concept of collaboration has been around for a long time, but it wasn't a very common marketing method for a long time, and there weren't any very popular collaborative works, so it's still a bit unfamiliar to many people.
However, last year saw a very successful collaboration case: LV and the famous streetwear brand Supreme launched a limited-edition collaboration at the beginning of the year. It was first showcased on the runway and quickly caused a sensation, igniting the fashion world. All the limited-edition items were quickly snapped up.
This collaboration is very influential in the fashion industry, but for those who don't follow it, the concept of a 'collaboration' is still quite novel.
"Let me see……"
Lim Nayeon immediately clicked on the video, scrolled to the end and watched it again, muttering to herself as she watched: "It says it's a collaboration with a very famous IP that will definitely bring surprises, and it was proposed by Kyungwon oppa himself. It seems he even participated in the design!"
After saying that, her eyes lit up, and she looked very interested, blinking as she looked left and right: "But I've never seen him mention it in the group chat... Have you seen Jeongyeon?"
“No, Sehun oppa and the others never mentioned it either.” Yoo Jeongyeon shook her head: “Announcing it along with the spokesperson is obviously a big move by GUCCI this year. Kyungwon oppa probably wanted to keep it a secret beforehand.”
"That's true." Lim Nayeon nodded in agreement, but she was secretly itching to ask, "What brand do you think it is?"
"Is it a domestic brand? Maybe it's one that Jingyuan oppa endorses?"
"This isn't from China, is it? This is GUCCI, you know..."
The group started chattering amongst themselves, but unfortunately, without any clues, they couldn't figure it out at all.
After guessing for a while without any results, Lim Nayeon immediately looked at Chou Tzuyu: "Tzuyu, did you hear what Kyungwon oppa said?"
As soon as she said that, the people around her all looked over... By now, who doesn't know about the close relationship between the maknae and Ji Kyung-won? If anyone does know, it's definitely Chou Tzu-yu.
"I don't know either, unnie. He... he didn't tell me."
Chou Tzu-yu, under the gaze of everyone, did not avoid it, but blinked with a hint of regret, her tone clearly showing some curiosity.
Almost everyone else in Twice calls him "Kyungwon Oppa," but she's the only one who calls him "him"... but the other members don't seem to think there's anything wrong with it.
“However…” After a pause, Chou Tzu-yu thought for a moment and added, “I guess it’s some anime… that’s his favorite.”
"Anime? Will GUCCI collaborate with anime?"
Lim Na-yeon was somewhat surprised upon hearing this.
"We'll find out when the time comes."
Park Jihyo pursed her lips.
“But you have to know these things before you can really feel them!” Son Chaeyoung immediately retorted, and Lim Nayeon and the others next to her nodded in agreement.
When someone you know well, someone you're close to, becomes so popular and the focus of online discussion, everyone is talking about it, and naturally you want to know more. You have a subtle curiosity and a sense of participation... It's a very strange mentality.
"or……"
After Son Chaeyoung retorted to Park Jihyo, she suddenly had an idea: "Why don't you two text her and ask her, unnie and Tzuyu?"
"Wouldn't it be better to ask?"
As soon as she said that, Lim Nayeon and the others immediately realized what she meant.
Yes, I'm already quite familiar with Ji Kyung-won.
Why don't you just ask?
"..."
Although she was immediately tempted, Lim Nayeon still maintained her composure out of habit, feigning hesitation: "Is he... oppa busy?"
"Oh well, let's ask first, who cares if he's busy or not!"
Son Chaeyoung waved her hand, urging them on. She looked at Lim Nayeon, Yoo Jeongyeon, Chou Tzuyu, and Minatozaki Sana beside her, her eyes darting around, and suddenly came up with a mischievous idea: "How about you all post together, and see which one Kyungwon oppa replies to first?"
"what?"
Her sudden inspiration caused everyone else to pause abruptly.
"Let's send text messages and see who replies first" is a game that often appears in variety shows, but I've never actually done it in real life.
But when Son Chaeyoung said that, although the others hadn't said anything yet, their expressions and eyes revealed a hint of interest, as if they found it quite interesting.
"It's not really appropriate for so many people to send this out at once..."
Nayeon was initially interested, but then quickly remembered something, pouted, glanced at Tzuyu next to her, and complained, "And you still need to use it? Of course, you should reply to Tzuyu first."
"Hehe~ How could that be, unnie?"
Chou Tzu-yu chuckled sheepishly and waved her hand in denial... but her cunning eyes sparkled with confidence, clearly indicating that she thought Lim Na-yeon's statement was entirely correct.
"Maybe we should just forget about it."
Sana Minatozaki waved her hand as if to refuse: "If it delays...delays Keungwon oppa's work..."
"Unnie, it's okay since we're already so close."
Seeing that Mina wasn't there, Son Chaeyoung seemed to have no more scruples. She immediately put her arms around the necks of the group, stirring things up as if she wanted to make a scene. She also took out her phone and said, "Hey, come on, come on, it's just for fun. It might not be Tzuyu! I'll join too, maybe it'll be me!"
"Come on, who's afraid of who?"
Yu Dingyan was the first to pull out her phone; she was clearly interested... Anyway, she and Ji Jingyuan didn't have that kind of relationship, so it didn't matter.
"hey-hey……"
Chou Tzu-yu grinned, showing off her little tiger teeth, and was already ready!
"Hmm...it must be Tzuyu, it must be..."
Nayeon was still muttering to herself, looking upset and unwilling, but she already had her phone in her hand, ready to unlock it. Her slender fingers were poised to strike on the screen. If someone glanced at her, they would see that her screen was already set up with the text message interface, and the recipient had already been selected... only the note was hard for others to understand.
"Uh……"
Only Sana Minato hesitated, a hint of difficulty flashing in her eyes.
Since that argument at the gym, and because of Mina, she hasn't contacted Ji Kyung-won for a long time. However, no one else knows about this, and she hasn't told anyone else. So, in the eyes of the members, she and Ji Kyung-won are still very close.
In that case, it would be really hard to refuse.
"It's just a game anyway..." Minatozaki Sana thought to herself, and under the watchful eyes of the other members, she could only take out her phone.
“We’ll all post the same thing, asking what collaboration Oppa is… Are you done typing? I’ll count to three and we’ll post it all at once.”
Son Chaeyoung, who first came up with the idea, naturally took on the role of referee. She suppressed a laugh as she looked at the group of members around her, and even peeked out seriously to see if anyone was cheating.
After everyone had finished texting, she began the countdown with a smile:
"3, 2, ... 2, hehehehe, 1! Send!!"
Some people sent the message with a sound effect while others did not. With a slight sound, all the messages from several people were sent at once.
"Which one will Kyungwon oppa reply to first?" Son Chaeyoung smiled like a little fox, glancing at the group of unnies around her one by one.
"Maybe Kyungwon oppa is often very busy and won't reply to texts for a long time," Yoo Jeongyeon said as a precaution.
"It must be Tzuyu..." Even after sending the message, Lim Nayeon was still muttering, but her voice was so soft that no one else could hear her.
"hey-hey."
Although she couldn't hear what Nayeon was saying, Tzuyu's eyes were squinting as she smiled, fiddling with her phone as if the screen would light up at any moment.
Just as everyone was filled with anticipation and the atmosphere became slightly tense and anxious, a phone rang, and everyone's attention was instantly drawn to it.
"who is it?"
…………
On the other side, Chi Jingyuan was slightly out of breath, letting his two assistants wipe the sweat from his head. At the same time, he took a bottle of mineral water from another assistant and quickly gulped it down.
He is currently in Tokyo and has just finished a promotional event at a GUCCI flagship store in Ginza. He is hungry, hot, and exhausted.
These past two days, he's been promoted to GUCCI's global ambassador, and Kering has invested a lot of resources in promoting him. Of course, he himself hasn't been idle either; he's been incredibly busy these past two days.
First, there's his personal Instagram update. Because of the promotional activities, this lazy guy who usually only updates twice a month has been forced to update like crazy these past few days. He posts his personal updates every day, along with carefully curated nine-grid photo collages. Today he posts a photo with CEO Pizza, tomorrow he posts a photo with the editor-in-chief of VOGUE. He also has to be quick to reply to or like posts from GUCCI, SM's official accounts, fashion magazines, and celebrities that mention him.
Because Ji Kyung-won's Instagram account is entirely managed by himself and not handed over to a company or staff, he basically handles everything himself. Even with an assistant to remind him, it's still incredibly troublesome.
At the same time, he also needs to update his Weibo... His domestic fans are very supportive of him, which he certainly can't forget.
Then they have to accept interviews from various media outlets and magazines. Some of these interviews were arranged by GUCCI before the official announcement, but most of them came after the official announcement.
Domestically, it goes without saying that almost every well-known fashion magazine, and even state media, extended interview requests. The latter, in particular, is tantamount to official cultural endorsement, which is impossible to refuse. He also received numerous important international interviews, such as a first-run interview on Vogue's global website and an interview in the Wall Street Journal's luxury goods column.
Regardless of Kpop's current international influence, his status as the 'first Asian male global ambassador' still carries significant weight and is considered a milestone in the fashion industry.
Of course, there are also offline promotional events. While he doesn't need to go to regular stores, he does go to GUCCI's flagship stores in several major Asian cities, such as Seoul, Tokyo, and Hong Kong Island, to promote the brand and create an advertising check-in campaign in these stores.
Yesterday, he appeared at the flagship store on Hong Kong Island and took photos with fans of the "advertising wall." Today, these photos have become the top 3 trending topics on Weibo in mainland China.
Besides his various work schedules during the day, there are also many social gatherings within the industry in the evenings. Last night, Chi Jingyuan made a surprise appearance at the celebration banquet for GUCCI Peninsula employees, cutting a commemorative cake with the retail director.
As for other necessary tasks such as distributing press releases to media outlets in other countries and giving gifts to advertising journalists and fashion editors, although he didn't have to do them personally, he was still involved in some aspects, such as selecting gifts and personally signing each gift...
Oh right, he also had to rack his brains for the "Yuan's Picks" section... GUCCI really gave him face, setting up a "Yuan's Picks" section in all its flagship stores, which contains some fashion items personally selected by him.
Many people come to GUCCI specifically because of him, and he has a huge fan base, so it's easy to imagine that this section will be incredibly popular. While Chi Kyung-won may not say it outright, he's very concerned about his image and doesn't want to just pick a few random items to fool people, lest he be criticized for lacking fashion sense…
So he took this "Yuan's Picks" very seriously and was quite enthusiastic... Of course, everyone has a different sense of fashion, and the things he chose were quite different from GD's style, which is known for its "fashion".
It can only be said that the global spokesperson has a very large presence, but Ji Jingyuan also has to fulfill a lot of corresponding promotional obligations, which has really exhausted him these past few days.
However, it is indeed somewhat Versailles in retrospect, but his itinerary and the level of contact he has with people would make most artists on the peninsula envious and unable to achieve what he has.
After taking a sip of water and resting briefly, Chi Jingyuan quickly got back into his van, which sped off to the airport. He had some promotional work to do in Osaka later.
"Jingyuan, GUCCI has already sent over all the clothes they prepared for you at Fashion Week. Some of them are specially designed..."
After the car started moving, Park Jae-hyun, in the passenger seat, glanced at Ji Kyung-won, who was leaning back in the back seat looking out the window at the scenery, and after a moment of preparation, he began to speak.
"Shake~"
He had only spoken half of his sentence when Chi Jingyuan's phone, which was lying next to him, suddenly rang.
Park Jae-hyun's voice was interrupted, but Ji Kyung-won didn't seem to care and casually reached for his phone.
Just as he was about to reach for his phone, less than half a second after the first sound, his phone seemed to go berserk, ringing incessantly as if ten thousand people were sending him text messages in an instant.
"what's the situation?"