Return To 1990

Chapter 260

Lu Feng could feel that Zhang Fengxia's pressure resistance was not strong. She walked out of her bedroom a few minutes later. She was a little angry. Maybe she didn't expect that Lu Feng would see the outside with her.

Making her feel quite uncomfortable, she sorted out the folder on the table and said, "I'll go and see how the conference room is prepared. You have a rest. I'll send someone to call you later."

Lu Feng was not allowed to say a word more. Zhang Fengxia turned her head and left. Lu Feng sighed and sat down and thought secretly that she was too young after all.

More than ten minutes later, a little girl knocked on the door. Her face was full of tension. She put her head in and said, "Chairman, the conference room is ready. President Zhang asked me to call you."

"Later, open the door and come in. Don't open a crack. It's like being a thief." Lu Feng went to open the door and said.

Today's meeting is a little sudden for many people, especially in the face of the chairman, I have heard a lot of Lu Feng's deeds, and there is no specific communication yet.

There are hundreds of people sitting here, which is the core management of Jiafeng electronic technology, and the voice is slightly noisy.

Zhang Fengxia waited not far away, holding a document with a list of major management levels and some basic conditions of the factory.

"Don't look at it. It's good for you to decide these things." Lu Feng looked through it and handed it to Zhang Fengxia.

"Don't you have a speech?" Zhang Fengxia found that Lu Feng was empty handed.

"No, from internal management to market, I've been thinking about it for more than half a year. I've been thinking about it in my mind. There's nothing big or small. I think about it." Lu Feng said and walked towards the front.

Zhang Fengxia stayed on the spot. In the past two or three months, she has been busy. For such a large factory, she said that the things that need to be managed are huge and cumbersome. For the first time, she realized the huge gap between textbooks and reality.

But the man said he had figured it out in his mind?

At the door stood several little girls in professional clothes. When they saw Lu Feng coming, one of them smiled and said, "this way, chairman and President, please."

Through a corridor, there is a huge conference room. There is a red carpet at the door. You can see the scene through the door.

"Be quiet. Mr. Lu is here. Come on! Everyone gets up and applauds."

Before Lu Feng reached the door, the applause inside was thunderous. He walked into the rows of seats below. Directly opposite was a small stage, fluttering on the red carpet. Above was a speech platform, with a bunch of flowers and several microphones.

Raised his hand and pressed it falsely. Lu Feng picked up the topic from the support and said, "sit down, sit down. It's grand to meet for the first time. I don't like to put on airs. Even if I applaud in the future, president Zhang quickly took his seat. It's already two o'clock. This will be a little long. Everyone brings pens and books!"

There were several people who didn't bring them. They bent over and ran around the world. Lu Feng waved to a waiter, moved up a stool and sat down. It is estimated that the meeting will open until 6 or 7 p.m. and fly to Shenzhen tomorrow.

"It's all right. President Zhang has been dealing with you for such a long time. Many people see me for the first time. Today, I hold this meeting, which means that Jiafeng electronic technology will be officially put into operation soon. I want to say that the internal management problem, the rules and regulations are correct, but there is still a disadvantage in the flow of personnel. For all personnel, the personnel department should be responsible One registration. "

"Those who fight and fight should be dismissed. There should be security personnel in and out of the workshop, because someone will certainly bring things out of the assembly line. Among other things, the TV fuse is copper wire. Someone must steal it and be dismissed if caught. Once it starts running, it should be of high standard, because I know that I ask you 100, you only do 50. If I ask 50, that's what No more. "

"For the personnel department and the finance department, the most important thing is to do things according to the rules. The accounts should be clear. We are exempt from tax for three years, but it is a tax rebate system. The Municipal Finance Bureau will check it at any time. If someone wants to go to prison and have a look at the scenery, I said before that I have someone in the city. It's like playing for two or three years to say hello."

"The system should be improved. A person should register from the personnel department, and then which department will take the person away, and then go to the performance assessment. If the assessment fails to meet the standards, and then leave from the personnel department, it should be formed that who signs and who is responsible. Don't fool the ghost with your ID card, eat empty rates, increase the assessment standard, and improve the salary standard. At the same time, the personnel department should reduce entropy!"

"What is entropy reduction? Loss is elimination. I believe there is one excellent person among 100 people, so we need to eliminate 99 people in order to get an excellent manager. After formal production, we will do the performance compliance rate every month and cut the last 10% every three months."

Although the following people have long heard of some things, their faces have changed when they hear such a high elimination rate.

"Internal management is not good, I'm good, everyone is good, you're good, I'm not good. For the employee management on the bottom assembly line, we should manage from the aspects of safety, efficiency, theft, loss and so on. We should think of the front when doing things. For the management, we should achieve efficient implementation and meet the standards flexibly."

"Efficient internal management is for export. I am responsible for the market for the time being. The sales channel has always been a big problem, and transportation in distant places has become a problem. It is impossible to open up such a complex sales channel for five years or even longer. Therefore, in order to facilitate transportation, we should open up the national sales network faster and transport it by means of assembly!"

"We only produce the TV core, and the remaining screens, shells, wires and speakers are customized from the nearest manufacturer. The advantage is that they are convenient for transportation and will not cause excessive damage. The disadvantage is that there are many cooperative manufacturers and the quality is not guaranteed. In order to ensure the quality, they can be used only after they are recognized as qualified by the main factory."

"Each province has an agent to make an assessment of the surrounding population, consumption capacity, population age structure and the number of televisions per 100 people. The assembly is very simple. There is a small factory of dozens of mu, which can be efficiently put into the surrounding counties, towns and villages!"

"To control the price of terminal sales, agents have no pricing power. At the same time, after passing the data evaluation, they set tasks for dealers. After reaching the tasks, the main factory gives rebates. Those with high sales can give rebates of 100000, 300000 or even 1 million, but inefficient agents must be eliminated."

"In addition, after the products are delivered out of the factory, they should be strictly monitored. There should be documents out of the warehouse, where to send them, and the warehouse keeper there should have a separate receipt. This is very important. What happened in Jiamei food? At the end of the month, there was an inexplicable loss of 700000 goods. The police called the police. After checking for a long time, the driver who delivered the goods to the agent was a relative of the agent and knew him in finance People, tear up the list and rob openly! "

"So make good use of the fax. Don't let the driver pull a truck of goods out. Several people escorting the car add up. Shit, the monthly salary is only a few hundred. Pull a truck of goods for more than 100000. Do it for one vote. Even people with cars and goods are gone. Maintain efficient communication. Everyone should be seamlessly involved in the management mechanism!"

"There is also the advertising part. Go deep into the countryside and hire some people to paint the walls of towns and villages. The common people can be happy. Brush the advertising. It can't be washed away by rain in three or five years. At the same time, we should prepare TV advertisements and newspaper advertisements. At the beginning of the year, I talked to president Zhang on the phone. She asked me, does our brand want to be called Jiafeng? I refused."

"Advertising marketing is an art, and the brand name itself is an advertisement. First of all, our brand positioning is the low-end market, and the low-end market must have a particularly tall name. At that time, the advertising department was just established, and few people handed me a few names, such as what happy TV, what happy TV, what beautiful TV, all went to the wedding Shit, one by one! "

"Think about it. If you want this kind of TV when you get married, it's very cheap. You have to understand the minds of those who buy cheap goods. You spend two or three thousand yuan to buy a TV to marry your daughter-in-law. When your mother's family goes, they see it and ask you what brand it is. You say it's happy to meet. It's very cheap domestic goods."

The scene burst into laughter.

"Shameless, what we have to do is to let them spend two or three thousand yuan to buy a cheap, practical and large one, which also makes others feel expensive. The simplest example is two girl twins, one is Erya and the other is Anzhu rabbi. Which one are you looking for? It must be foreign. According to the current popular words, it's sheep farting in the sheepfold. That's it It's a foreign age! "

There was another burst of laughter.

"I hope the advertising department will remember one thing when doing marketing. At the moment when a product is born, it still doesn't know why it serves the group, so it's the fault of marketing. There is no need to exist without positioning. Marketing is not only advertising and brand erection, but also positioning a product. What will it bring to people? If you don't know who it will be What do you bring? Then I advise you to leave this industry. "

"I've been thinking about this brand for a long time. Recently, I've decided to call it wipda. In the advertising, I want to tell the villagers that this is panda technology and comes from Germany. It's said that this is a TV factory that has been established for 50 years. Of course, the official publicity can't say that. Terminal sales can!"