Return To 1990

Chapter 511

Zhu Lidong was very confident about the market positioning of VCD. Because Lu Feng attached importance to it, he did a market survey on home theater early.

I have a very strong self understanding of product positioning and marketing, so I said this in front of Lu Feng. Unexpectedly, Lu Feng rejected it.

This time, Zhu Lidong began to be a little confused. He instinctively felt that Lu Feng would not be wrong, which made him very insecure.

"In terms of market positioning, first of all, we should grasp the genuine products and patent authorization. In the early stage, the brand must be established and preemptive. Secondly, the brand of VCD is the same as that of the previous home theater, which is called Golden Leopard!"

"In various provinces and cities, with different content, we should learn to grasp the local content resources for scheduling. In addition to the content we introduced, the development of diversified content such as Er Ren Zhuan, Er Ren Tai, Peking Opera, Pingxi and crosstalk should be guided locally."

"First cooperate with a small local recording studio to let these groups know this cheap way of sales and stimulate the market's self production, but we can't meet the diversified needs of the market by ourselves, okay?"

Zhu Lidong kept nodding, touching his body, found a book and began to take notes.

"At the same time, we should start publicity in entertainment." Lu Feng looked at Wei Yandan and said, "this is the first time that industry and entertainment cooperate. We should do a good job in fan guidance, market publicity and advertising endorsement. To make the influence reach the peak at the first time, people's first impression is very important."

"I have more contact with Mr. Zhu this week, contact him in terms of brand, product and market positioning, and come up with a plan as soon as possible," Wei Yandan replied.

"Now major enterprises are eyeing us. I need to get their internal information, especially in terms of market positioning and price. I will release about 1000 of the first batch of products, because the buyers of the first batch of products must be major companies, and they have to take them back and disassemble them."

"Therefore, the price of the first batch of products should be set high, and one batch of pits should be one batch. At the same time, confusing loopholes should be left in the machine design to buy us a certain time. In short, the first batch of goods should have advertising effect and the price is high. At that time, the news will pay attention, which is a wave of publicity."

Everyone present laughed at this, and President Lu began to dig a hole for his friends and businessmen again.

We spent an afternoon talking about the market, products, content discovery, advertising, estimated annual sales, profit points and other aspects.

It was dark outside, and Zhu Lidong's book was full of memories. Feng Zhiyao sat aside and yawned. He had to admit that Lu Feng had a good brain.

There were so many things that all departments talked about in the afternoon. He was ashamed of the richness of the content.

"How about finance?" Lu Feng asked the finance manager.

"At present, the large loss is mainly due to the large expenditure at the beginning of the year. From January to now, the decline in sales volume of wipda has stopped, and the gross profit has fallen further. This month, however, the loss of wipda is about 4 million, which can be regarded as a balance. However, the expenditure in other aspects is too large, and the loss is expected to be about 150 million this year."

"If VCD can make a profit and make up for the loss, the accounts will look good at the end of the year. As long as there are no major problems this year, there will be no problem in the operation of the enterprise." the financial manager suddenly thought of something and said to Lu Feng: "the premise is that you don't toss about it."

"I didn't toss. You see what you said. You take care of the money. I'll give you all the money. You'll lose the money for me." Lu Feng teased with both hands.

The scene burst into laughter. The old face of the financial manager was full of a bitter smile. Only the finance knew what it was like to stand such a boss.

"This is the statement. The R & D company is 100 million yuan, the VCD company has spent 50 million yuan, the entertainment company, the construction of new factory areas, the amount of liabilities, as well as the profits of various products and the expenditure on market development this year."

The expenditure form is very long, as many as five pages, followed by the use of various expenses. It doesn't mean that Jiafeng electronics doesn't make money, but it can't fill in the speed of spending money.

Lufeng is expanding too fast.

"I estimate that this year's running water may exceed one billion." the financial manager smashed his mouth and said, "among the private enterprises in the country, such a high running water is one of the largest companies."

Lu Feng looked at the statement, followed by the debt situation, and then looked back to see that someone owed himself money and shouted, "what's the situation of the 18 million debt?"

"This is a move. Last year, a group of enterprises directly purchased televisions. It was an internal purchase for family houses by a coal enterprise. At that time, because of the decline in sales!" the financial manager said and looked at Zhu Lidong.

"I did this. The other party is a state-owned enterprise. It is not only one procurement, but also several procurement. The volume is relatively large. Because of the problem of capital turnover, I made a public-to-public account."

"It's been months, and the money hasn't come back yet?" Lu Feng asked Zhu Lidong.

Zhu Lidong looked embarrassed and said, "I urged many times and always said to go through the process, because I believed them. I didn't expect to move the account. Another state-owned enterprise owed them money, so I moved the account to them. Now I'm sure I can come back with an IOU. It's just that triangle debt is more fierce now."

Lu Feng looked at the money, sighed and said to Zhu Lidong, "you've been with me, an old hunter, for so long, and let the old fox play with you? What do you think? I didn't tell you less in the meeting. Now is the era of cash being the king, and the decline of product sales is the most prone to this problem."

"I think about shipping all day. Finally, the goods go out and the money can't be collected. So many bloody cases are not enough?"

Zhu Lidong bowed his head. His sales fell. He was under great pressure. He could ship as much as possible.

"Mr. Lu, I'm sure to get the money back." Zhu Lidong promised.

Lu Feng didn't say anything. He thought about the madness of triangular debt, which once hindered the economic development. It is commonly known as white note. Some leaders of state-owned enterprises went out without money. They carried a pen in their coat pocket. They owed more famine. They directly transferred the debt to a third party and asked for it by themselves.

Lu Feng took a look at the time. It was already seven o'clock in the evening. He stood up and said, "that's it. Let's go to dinner."

Everything began to accelerate. President Jiang went to the R & D company with the drawings. Within three days, the R & D company finalized the plan and began trial production. Jinbao VCD company was incorporated with a registered capital of 50 million, Jiafeng electronics holding 50% and Jiang wanmeng holding 50% of the shares.

This 50% of the dry shares are patented shares, with only the right to dividends and no right to participate in the management of the company.

Today, Jiafeng electronics has more than 20 subsidiaries under its name, but Lu Feng still has no interest in forming a group company.

Because most of these companies are tax-free, the advantage of establishing a group company is unified management and unified declaration of account funds. For example, one of the two factories of Jiafeng electronics has made 10 million this year and needs to pay 2 million tax, and the other has lost 10 million and does not need to pay tax.

If there is no tax exemption policy, a group company is established, and the finance is under unified management. All the funds are summarized to the group headquarters. One side makes 10 million and the other side loses 10 million. The financial situation of this company is that it doesn't make a penny and avoids tax by 2 million.

The VCD industry is definitely a big play at the beginning of the year. The outside world has everything to say. More people want to interview Lu Feng, but they are blocked by Zhang Fengxia.

With the completion of the factory in Dongguan, Zhang Fengxia attended the ribbon cutting ceremony, Zhu Lidong began to investigate the sales market prospect of VCD in the market channel, and Wei Yandan paid close attention to the layout of entertainment endorsement.

Lu Feng kept busy. Vice Mayor Liu called one after another and asked him what he meant and asked himself to help. As a result, the matter had fallen to the ground. Why didn't he hear from him.

Jiang Xiaoyan called. She finished a course of treatment. Duoduo is about to start school. She has booked a ticket and will return to Shenzhen tomorrow.

At the same time, Liucheng called and said that the overall design of VCD has been completed. At present, it is in the stage of experimental adjustment. I want Lu Feng to have a look.

Vice Mayor Liu kept calling. Lu Feng knew it was time to go back to Shenzhen.

The news that the VCD project is about to be launched continues to spread, and people in the industry are more and more nervous. During this period, the call frequency is higher and higher.

Many enterprises have sent people to live in Suzhou and Shenzhen to rush to buy the first batch of Jiafeng electronics.

Take things back, take them apart and measure them with a ruler. They have plenty of ways. Don't doubt the current manufacturers' replication ability. Their ability to "take a look" has frightened the whole world.

Liucheng said in an interview that the internal itinerary and the expected offline time of the first batch of products are scheduled for March 10.

President Zheng sat smoking in his office and looked at the newspaper in front of him. Six or seven executives sat opposite. Everyone was very quiet. From the end of the new year to now, everyone was waiting for the fierce battle of small household appliances.

They all held their breath and prepared to fight, but they haven't done it until now. It's just that there are some small frictions in the terminal market, which is not worth mentioning compared with the intensity of last summer.

"On March 10, the market decline of wipda has stopped, and the rear of Lufeng is basically stable. He just wants to use VCD to penetrate the market and fight a game of breaking the situation. If he loses this game, Jiafeng Electronics will really be abandoned."

"I don't think he can win. The cost of 50 million investment is too high. Once the market doesn't adapt, there will be big problems," one executive thought.

"A hero or a bear, I'll know in a few days. I can feel it. This war means that many small and medium-sized enterprises will die, but more small and medium-sized enterprises will spring up like mushrooms. For me, this is an opportunity." President Zheng closed his eyes, reached out his hand and touched the pendant on his chest, muttering, "Buddha bless!"