wavenovel Chapter 283 Mount Tai System: An Unknown Small System
Chapter 283 Mount Tai System: An Unknown Small System
"Mr. Lei, even disregarding cost-effectiveness, half a month is too rushed..."
"We have to hurry, even if it means rushing! And we have to be bold."
Lei Jun's tone carried a hint of tragic grandeur.
"If we don't dare, we've already lost."
…………
Thanks to Lei Jun's full coordination and the team's overtime work, the Indian version of Redmi Note was finally finalized within 15 days.
They've finally gone all out on the configuration, not just in words, but because they genuinely don't treat Indians like lambs to the slaughter.
It offers options of 256MB, 512MB, and 1GB.
It starts with 8GB of storage, with 16GB and 32GB options available. The battery is 3200mAh, but fast charging has been removed. The SoC is the same as that used in Transsion SpakePro, the MTK6575.
The overall BOM cost is approximately $145.
Lei Jun's price is $319, and the overall configuration is slightly different from the original Xiaomi Mi 1 Youth Edition.
But the prices are almost identical!
…………
On September 10, 2012, Lei Jun held another press conference to launch the Indian version of the Mi Note.
He personally delivered the explanation once again. It wasn't that he didn't want to cultivate a local team, but rather that this battle couldn't be lost again.
The sales of Transsion SpakePro were quite poor, but in the past 20 days, sales have exceeded 50 units.
The standard Spake model has already sold 450 million units.
In contrast, although the first generation of Redmi sold 800 million units, after calculating all the costs, the profit per phone, apart from the subsidies given to new users by Xinshi, was negligible!
It's a case of losing money to gain publicity!
In the low-end market, rice is being utterly crushed by Honor domestically and by Transsion in India. If they don't do something soon...
If that's the case, then Lei Jun (Lei Bu Si) will really become a joke.
The press conference was held at the Mumbai Convention Centre, the same venue used by Transsion.
Lei Jun deliberately chose this path; he wanted everyone to know that DaMi (a brand of rice) had arrived, not the previous Redmi advance team.
He's going to get serious and fight it out.
"Friends, are you okay?"
Lei Jun interacted with the audience in a very captivating tone.
But this sentence immediately activated the Indians' musical genes, creating a very magical effect on the spot.
Besides media reporters, some distributors were also sitting in the audience, a result of the rice sales team's hard work over the past period.
Besides, Lei Jun invited everyone Adebayo could.
Moreover, he invited Anthony and the CEOs of the other two companies to personally endorse him.
"Today, Rice India will launch its first high-end mobile phone."
Rice Note Indian Edition!
A loud bang came from the PPT on the stage, and a giant Note miniature appeared on the big screen.
The audience members below the stage were whispering among themselves.
The Mi Note, shouldn't it be the Redmi Note?
Looking at the puzzled audience, Lei Jun explained: "In the Indian market, we have decided to use our main brand of rice."
Because Indian users deserve the best, Redmi is the entry-level series, while rice is our core brand.
Next, our rice company will increase its investment in the Indian market, treating Indian users as our true gods, and producing whatever users need.
And we insist on high quality at low prices.
"Wow! Our international standing has definitely improved. Now, even the two major Chinese mobile phone brands have to rely on us to survive."
"Looks like we can apply to become a permanent member of the UN Security Council this year. We must kick that annoying rabbit out then."
"That's right!"
"We won."
As they were discussing, a rendered video of the Rice Note appeared on the screen.
The white body has rounded corners and a large cross-shaped logo on the back. The overall design is almost identical to Spake's, as if they were made from the same mold.
This moment drew a look of disdain from many viewers.
Imitation is not a good thing!
"Our Mi Note Indian version is equipped with the MTK675 high-speed chip, and the main screen is very powerful. At the same time, we provide you with 1GB of RAM and 32GB of storage."
Using it for 5 years is absolutely no problem!
A comparison image appeared on the big screen: on the left was Transsion SpakePro, and on the right was rice!
Both companies use the MTK6575 chip.
In terms of memory, Dami offers 1GB, while Transsion only offers a maximum of 512MB, which is a win for Dami!
32GB of storage versus 16GB, that's a two-win situation...
As for the most important aspect—the screen—both companies offer a 480p resolution, so Lei Jun specifically emphasized Xiaomi's tuning capabilities…
The audience gradually became chaotic, with more and more people discussing the Mi Note, and many people thought it seemed to be a good product.
There's a growing discussion about the product.
The company knew that battery life was a weakness of MIUI, but it had other products to back it up.
"I just heard some fans discussing batteries."
Actually, a large battery isn't that useful. Based on the same chip, our large-screen Note, with its small 3200mAh battery, has almost identical battery life to our competitors' 5000mAh batteries.
Many Indians in the audience looked incredulous.
After all, it's not like six months ago when they knew nothing about electronic products.
They've already joined the network and have some understanding of the configuration of electronic products.
The battery capacity is 3200mAh, which is considered a large battery, but it is not huge and cannot compare to Transsion.
But at this moment, Lei Jun on stage has transformed back into that marketing guru.
"Do you all not believe me? Then let's look at the big screen together."
A battery life test result appeared on the screen instantly.
The final result of the Transsion SpakePro in the heavy-duty battery life test model was 6 hours and 58 minutes.
The Mi Note's battery life is 7 hours and 15 minutes.
The two phones had a 17-minute difference in battery life, and the Mi Note with the smaller battery ultimately won.
"Isn't this result incredible? Doesn't it seem to violate the laws of physics?"
Lei Jun pressed the page-turning button, and the two sentences instantly appeared on the big screen.
Although many people couldn't see the text above, they still nodded subconsciously and gave me a look that said, "I'm not very cultured, don't try to fool me."
"I can tell you all that this battery life result is absolutely genuine."
The answer to this miracle lies within our MIUI system.
The text on the big screen changed again: MIUI is faster, more fun, and more power-efficient...
This moment earned him a round of applause.
"Our Mi Note runs MIUI India, which is specially optimized for Indian users and supports more than a dozen local Indian languages."
It includes a built-in Indian-exclusive app store, theme store, and cloud services.
In contrast, our competitor SpakePro uses the TaiShan system, a product rejected by the international mainstream.
The people in the audience didn't know what the Mount Tai System was, and subconsciously thought it was a small system...