Chapter 50 Determining the Initial Public Offering Market
Chapter 50 Determining the Initial Public Offering Market
"Okay, the price is $349. Globally the same." Shen Fei slapped the table; the starting price was set.
As for the subsequent version planning, the corresponding configuration reductions will be discussed by Chen Hai and Li Qing, and a suitable solution will be put forward.
Smartphones are Transsion's next high-end series. Prices may be lowered in the future, but for now, it must maintain its high-end position.
"Next question: Where should we choose for our debut market?"
This time, Adriayo answered without hesitation: "Nigeria."
This wasn't because Nigeria was his hometown, but because the market was genuinely good.
"Reason?" Li Qing glanced at him and asked.
"Nigeria currently has a population of 1.8 million, making it the largest market in Africa, and its economy is also quite vibrant," Adebayor stated, listing a series of advantages.
"In addition, we have the most comprehensive channels in Nigeria. As the first market we entered, there are 370 official stores here."
200 franchise stores, with after-sales service network covering the whole country.
With our promotion, they have high expectations for our Transsion products and also have a certain level of purchasing power.
Shen Fei nodded in satisfaction at the data, noting that the person was not only loyal but also quite capable.
Nigeria is indeed a very important base for Transsion. As Adebayo's hometown, it is a testing ground for many of its programs.
For example, franchisee policies.
Originally, Chuanyin planned to open all stores directly, but after learning from the experience in Tanzania, he immediately asked Li Qing to prepare a franchisee plan to deal with certain crises.
There was also a brief discussion in the meeting room about whether Nigeria was the best place to launch the product.
"It's certainly possible to hold a press conference here, but there are still emerging markets to develop. Holding a press conference in those markets would also demonstrate our commitment to them."
Perhaps that's a better solution.
"Nigeria is definitely a good option; the market is large enough to better promote our smartphones."
After presenting these surface conditions, he then brought out another set of internal data: Power Max's sales data.
"In the past six months, we have sold more than 800,000 Power Max units in Nigeria. Our detailed research shows that 40% of them are middle- to high-income groups such as civil servants, business people, and teachers."
These people are also highly educated, and they are our target users for smartphones.
Shen Fei glanced at the data, then at Huang Tianya, and asked again, "Any other differing opinions?"
"Kenya? They have higher internet penetration there, so smartphone adoption should be even better."
"Kenya is indeed a good market, but not the best starting market." Before everyone could start discussing, Adebayo preemptively explained.
"Kenya has a population of only 5000 million, a small market size, and they have a local mobile phone brand, Safaricom. Although the products are average, they are still a local brand, plus they have the support of operators."
"If we rush into holding a press conference and entering the market on a large scale, we might run into some unnecessary trouble."
As soon as Adebayor said this, everyone nodded subconsciously.
If they're operating legally, they certainly aren't afraid. But some unconventional methods... well, those are things we really need to consider.
"If there are local brands, then it's really not appropriate. Geopolitics is indeed an important issue," Li Qing said again after thinking for a moment.
Next, countries such as Egypt and South Africa were mentioned, but after careful analysis, Nigeria seemed to be the best choice.
After the discussion was nearly over, Adebayor stood up again: "Mr. Shen, my suggestion is: start with Nigeria, and if successful, expand to Kenya and Ghana within a week, and cover the entire African continent within a month."
Steady progress, step by step.
Shen Fei sat in the chair and thought seriously for a while before finally nodding solemnly.
"I agree to this plan. You and General Manager Li should seriously consider the initial launch."
There's no need for a budget cap for now, but this launch event must shock the entire African continent.
"I guarantee I'll complete the mission," Adebayo said excitedly.
……
After the meeting, Shen Fei once again kept Adebayo behind alone, after all, this was the first Deadpool with 100% loyalty not awarded by the system.
He still wants to paint an even better picture for him.
"Ade, you've grown so much." Shen Fei stood beside the chair, looking at him intently.
"From a small street vendor to our Vice President for Africa in just nine months. You are truly capable..."
"President Shen, you gave me a chance. This kind of opportunity to turn my life around may only come once in my life, so this is my motivation. That's why I've been constantly running around the market and learning relevant management methods during this period."
I'm afraid I won't do well and will let you down, and I'm also afraid of missing this only chance to change my destiny.
Shen Fei patted him on the shoulder without saying much. He could only say that he hadn't misjudged him; this was the judgment he had honed in his previous life.
"If this S1 debut is successful, I'll promote you to President of the Africa Region when you come back. Your annual salary will increase further."
Adebayor's eyes reddened slightly: "President Shen, I..."
"Don't be too moved yet." Seeing this, Shen Fei smiled instead. "The task is heavy. Can we achieve the first-month sales target of 20 units for the S1 in Nigeria?"
"Yes, I can." Adebayo immediately stood up straight. "If I can't, I'll resign."
"Why would I need you to resign?" Shen Fei shook his head. This Deadpool was so extreme, but you could definitely see his determination. "I want you to win."
After seeing Adebayor off, Shen Fei returned to his office.
Li Qing followed closely behind, and as soon as she entered the office, she closed the door herself.
"Mr. Shen, I just received news. Bird's African team is making unusual moves. They may have gotten wind of our plans and are preparing to launch a new product in Africa ahead of schedule to counter us."
What new product?
"It's a phone designed specifically for Africa, and it's said to be priced at over $100. It's modeled after our Power Max, but with a larger battery capacity, achieving the same level of battery life as ours."
It's said that they have very high expectations for this phone internally, and the price will be very competitive from the start, with the intention of using this phone to dethrone us.
Shen Fei smiled. To dethrone the Transmitter... they'd need the strength to do so.
"Then let them see what real product strength is."
Bird's confidence in competing with counterfeit phones with smartphones is truly remarkable. However, this is an old tradition of theirs, and their decline in the previous era was precisely due to this reason.
"Shall we have some fun?"
But before that, the recycling program should be brought to a close. From now on, all purchases should be suspended. I want to see what they're going to do with those 300 million+ old phones.
"Boss, what are you going to do...?"
"They'll be lucky to escape with their lives, they'll be badly injured."
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