wavenovel Chapter 47 As long as there is a market, there will be profits.
Chapter 47 As long as there is a market, there will be profits.
Outside the flagship store of "Dong Ge's Milk Tea", colorful flags fluttered and crowds thronged.
Originally, Xixi's mother wanted to hire a troupe of drummers to help out, but Ye Kai and the others rejected the idea, thinking it was unnecessary.
The main consumer group of milk tea shops is young people, and not many young people like such a noisy gong and drum band, so instead, Ye Kai improvised a special background music that is catchy and easy to remember.
"You love me, I love you, Dong Ge's milk tea is so sweet..."
The voice belongs to Shen Jiayi. Although Miss Shen, an art student, majors in dance, she also has experience in vocal music. She is at least a karaoke virtuoso, so singing a light and cheerful commercial background music is no problem for her.
Okay, Ye Kai's plan is to follow the path of Mixue Ice Cream and let the Snow King return to where she belongs, so he'll accept being a plagiarist for once.
Whether it's a sundae, a milkshake, or Dong Ge Milk Tea, sweetness is with you.
Beaten oranges are the only ones in my heart forever.
Summer ice cream and your love affair
They are all beautiful filters that radiate joy and youth.
Sipping grapefruit lemonade in the gentle breeze
The sweet and sour taste instantly filled my mouth.
Bring my dearest you and my dearest sisters.
See if I'm really that good-tasteful...
Director Jiang was stunned, having never heard his daughter sing this song before.
She never imagined that her daughter's first public performance would be on the day her family's milk tea shop opened, just before the college entrance exam. It was truly a memorable occasion.
"This song is amazing!"
"It sounds very lighthearted, and it even incorporates product category promotion, giving it a youthful feel of friendship and romance. It's really great!"
Those in the know were very surprised when they heard it, never expecting to hear such a distinctive GG song in such a small local brand milk tea shop.
"I want that beaten orange."
"Thank you, a grapefruit lemonade and a sundae, please."
"Give me a cup of Dong Ge's milk tea, no milk and no tea."
"Do you have a sweet honey set meal? We'd like one."
Customers flocked in, stopping by to buy a cup of milk tea and enjoy the straightforward and passionate GG song. It was quite catchy.
"If you want it, we'll give it to you!"
When faced with some young customers' joking requests, Ye Kai said that the staff could boldly accept them.
Anyway, since the milk tea shop is newly established, it hasn't come up with that many tricks yet. The so-called set meals are just random combinations of a few drinks and desserts.
As long as customers have a need, it's perfectly fine to create a custom package on the spot, which highlights the importance of initiative.
"Aunt."
"Our staff are relatively young and energetic. We can encourage them to come up with more marketing ideas. Staff who provide valuable suggestions can be given certain material rewards."
"The only ones who truly understand what young people are thinking are young people themselves."
"If you want to do business with young people, you must follow this objective law and not make some subjective decisions based on assumptions."
When facing Xixi's mother, Ye Kai did not hesitate to explain the reasons behind it to her.
"clear."
"I will seek your opinions on the business philosophy, and I will take care of the daily management myself."
Xixi's mother is a very cheerful middle-aged woman, completely devoid of any of the pretentious or gloomy flaws, and is much more open to new things than her peers.
Otherwise, she wouldn't have been able to go to Shanghai to conduct research and ultimately follow Ye Kai's advice to add investment to a milk tea shop on top of the dessert shop.
"Today is the grand opening celebration of ten stores, and we have invested a lot in it."
"I'm just a little uneasy about how much money we'll lose at the end of the day's activities."
Looking at the lively scene before him, Xi Xi Wu Zhe Wei Jun Jie felt both excited and worried, and couldn't help but voice his true thoughts.
The promotional offers they launched at the opening celebration included "Buy one get one free on opening day", "Join the official QQ group and enjoy half price for three days", "Add the official WeChat account and enjoy half price for one week and 30% off for one month", "Couples who take photos in the store and add the official WeChat account together will enjoy a free first meal and permanent VIP membership", and "Special recharge offer on the first day of opening".
There's nothing particularly surprising about it; it's just the industry's common "big spending spree" model, only with upgraded online communication methods that are more targeted at increasing user stickiness.
"Luckily, we had enough stock, and the customers were very enthusiastic!"
"The desserts are being consumed much faster than expected; we need to restock quickly!"
"Clean up the trash in front of the door!"
The store manager's name is Li Jing, a very ordinary and common name. She is of medium height, agile, and speaks very quickly. She was hired by Xixi's mother from out of town. She is a very capable and mature woman. Although she is not yet thirty years old, she already has rich marketing experience. Even in such a busy scene, she can accurately grasp the coordination of all aspects.
"Big brother!"
"Within an hour and a half of opening, the flagship store alone has already surpassed 5000 yuan in milk tea sales!"
Wei Junjie rushed over excitedly to report the latest developments.
"fine."
Ye Kai nodded, thinking to himself that the results were so-so. After all, it had just opened and there were promotional bonuses from the discount activities. If the results were too low, it would be a real disaster.
Sales figures for the remaining nine chain stores have not yet been tallied, but Ye Kai estimates they won't be very good. This is partly due to the smaller size of the stores and partly due to the lack of promotional efforts like those of the flagship stores. It would be good enough if they could even break the ice.
However, driven by the GG effect among the crowd, the performance of each branch will gradually improve over time.
Young people who frequent shopping malls and cinemas on weekends don't necessarily live nearby. Once they accept a new milk tea brand like "Dong Ge's Milk Tea," they won't have to worry about other branches not having business.
Moreover, when Ye Kai and his team chose locations for their branches, they primarily targeted areas frequented by young people. They had no shortage of target customers; the only question was whether their products could entice them to make a purchase.
"Our costs are still a bit high."
"After all, our milk tea really does contain both milk and tea..."
As the person in charge of calculating the final cost, Xixi's mother still had some reservations about this.
The increase in original costs means that Dong Ge's milk tea costs more than its competitors. Even though they have their own supply channels and do not have to rely on the brand like other franchise stores, their final profit margin will be smaller than others.
Over time, the profit loss caused by excessively high costs can be quite substantial and should not be underestimated.
"There's no need to worry about that."
"As long as there is a market, there will be profits."
Ye Kai said that the loss was not a big problem and was within expectations.
He turned around and saw Miss Shen staring intently at him. Their gazes met in mid-air, and his heart felt as if it had been suddenly struck by something.