Return To 1990

Chapter 758

Kevin accepts all this just to minimize his losses. After all, he really can't go back to the public. In global auto companies, his position and salary are a turnip and a pit.

The higher the position, the greater the competition. If you leave the company, you may never find the same position again. Therefore, the bosses will leave only after they have a clear future.

Moreover, he also felt that according to what Zhu Lidong said before, the development of Jiafeng electronics in the world would not be too bad, and his identity would not decline too much. With such a bluffing name, it was enough.

The two separated at the gate of the restaurant. Lu Feng took a taxi and went straight to the R & D company. Liucheng has begun to deal with the daily affairs of the company in the office.

Upstairs, Lu Feng asked a clerk, "where's Mr. Liu?"

"It should be in the office."

Lu Feng went to the office door and knocked. He pushed the door in and saw him in the office. He said, "when did you come back?"

"I'll be back at noon." Liucheng stood up and said, "Mr. Lu, now the shape design has been determined and the machine parameters have been calibrated. If there is little change, I think it's better not to move."

"I originally thought so about this thing, but after a simple look in the market, I don't think so." Lu Feng sat down and said, "at present, the market has shown a taste of price war. You said that day that the cost price of this thing is dozens of yuan, or even lower. The technology in other people's hands is mature, and the early technology investment has already been paid back. What about us?"

"If we think like this, we are really passive!" Liucheng doesn't know much about the market, but still feels that such a sudden brake has a lot of obstacles to the product listing. Liucheng smelled the strong smell of wine on him and said, "why don't you take a break and talk tomorrow to see how much you drink."

"It's just a few bottles of red wine. It's not easy to coax the old boy with Kevin. Don't worry. You're very clear headed. Call Du Guoying over." Lu Feng ordered.

Seeing that he insisted, Liucheng had to turn his head, pick up the phone on the table and call to inform Du Guoying to come over.

Over the past few days, Du Guoying has written three sets of marketing plans and made a simple touch check on pager users, markets, sales channels and competitors. It can be said that he is working day and night for fear of missing this important opportunity in life.

More than ten minutes later, Du Guoying came in with three folders and said to Lu Feng, "Lu Zonghao."

"Sit down!" Lu Feng greeted and asked Liu Cheng, "is the person in charge of shape design now?"

"Chief engineer Li is here today."

"Call me!"

After a while, seven or eight people sat in the office. Lu Feng asked the crowd, "if the shape design changes, how long is the mass production expected to be delayed?"

"It would have been mass production next week. It will be March soon." Liucheng thought for a moment and said, "from the aspects of plastic film, finalization and commissioning of machine parameters, I estimate it will have to be delayed for half a month, because the shape design was determined first, and the plastic factory has been busy for a long time."

"Blame me, blame me!" Lu Feng took the initiative to resist the responsibility.

In Lu Feng's memory, the shape design of the pager is almost the same. They are all black shells. According to Lu Feng's memory, waveguide lowered the price of the pager with a price war, making a lot of profits in the first year, but Motorola and Panasonic did not fight a price war for the first time.

They absorbed a large wave of profits in the short term. With money, they began to layout sales channels. Later, Motorola began to reduce prices and compete for the market.

What Lu Feng sees now is that the wholesale mode of waveguide is very popular. He may not have the intention to establish a sales channel in the short term and continue to move forward by taking advantage of the price advantage.

They are now very afraid of Jiafeng electronics, a non-existent company, which puts far more pressure on them than Motorola.

If they continue to let the price dive because of fear of Jiafeng Electronics' competition, Lu Feng is really passive, because Jiafeng electronics's acquisition of 400 million yuan from Ruixin laboratory is the huge pressure on his head.

Relying on TV chips, communication technology, compilation technology and wireless signal technology to recover 400 million yuan, it will be extremely difficult in five years.

Therefore, after Lu Feng saw the chaotic situation in the terminal market, his first thought was that he could not fight a price war. In particular, he also knew that Watanabe had joined Motorola and could not decide when to come.

The domestic and international business situation is quite complex and can no longer be determined by the previous single market.

"Good food is not afraid of late. It's not bad for half a month. Let's talk about the market situation first." Lu Feng leaned back and asked Du Guoying, "how's your work recently?"

"Mr. Lu, I have three sets of plans in hand through a recent simple inspection of the surrounding markets. For sales, I still need to rely on the group's sales channels. I personally think the best one is to solve the user's pain points, highlight the product demand and take young people as the main target group."

"What do young people like best? Of course, it's the object. We can rely on this aspect in advertising. The advertising film mainly focuses on a couple living on two mountains. Every day, it is agreed to stand at the top of the mountain and watch the sunset. The woman speaks to him through a plug-in public telephone every day."

"Finally, when the sun sets, they stand on the two mountains and look at each other from a distance. First, choosing the mountain as the background theme highlights our good signal. Second, lovers buy one pair, which is more helpful for sales."

Du Guoying talked endlessly, mainly about billboards, TV advertisements, channel distribution, user groups and marketing strategies.

I have to say that his first plan is perfect. Even Liucheng keeps nodding and saying that if he is young, he will buy it. Moreover, Liucheng also puts forward the concept of lovers' money.

"Average!" Lu Feng gave the answer and lit a flue: "too naive. Have you ever known the income of young people? Even if the price of a pager is set at 1000 yuan, how many do you think can afford it? More than half of our group's sales channels are in small cities, urban-rural fringe and towns."

Lu Feng directly rejected the first plan in one sentence. Du Guoying's excited expression on his face showed some loss. In his opinion, this plan should be the most perfect, because couples are the most impulsive shopping group. For some expenses, they care more about the commemorative significance than the actual value.

"Then I'll talk about the second plan. The orientation is business needs and go in the direction of elites. The advertising scene is a man in a suit, standing in a luxurious office building, talking about global business. Then the pager rang, took out a look and directly rejected the contract under negotiation."

"The main highlight is that the information is fast and fast, but these can be easily achieved by other products. Personally, I think the audience of the market is a little small."

"Continue to say the third." Lu Feng smoked a cigarette and didn't say anything.

"The third scheme, I think, is divorced from the demand of product positioning and more of a kind of vanity. The main advertising scene is a teenager from a big city who returns to the village and brings a pager. He communicates with the outside world every day. The pager always rings. Because of such a novel thing, it gives people a special high-end and cool feeling. The flowers in the village like it I killed him. "

"I don't think about the third plan very clearly, so the overall positioning is still a little vague and can be optimized." Du Guoying has little confidence.

"The starting point of the third scheme is good," Lu Feng said, putting out his cigarette butts in the ashtray.

"Ah?" Du Guoying was a little silly.

Some of the people present couldn't believe it. Obviously, the first scheme is more attractive. They all think that the first scheme has a very good positioning for the product, that is, young people don't have much money, but there are many young people, and there are always rich people who will buy. When the quantity is large, as long as one percent of the people inside, it is a very considerable sales volume.

Lu Feng saw that they all looked surprised. He sighed. He'd better teach him. He asked Du Guoying, "what kind of products do you think have the greatest profit?"

"What kind of product is the most profitable?" Du Guoying pondered.

"It must be just needed. People need what can be sold." Liucheng replied.

Other people also nodded. The just needed goods are the most needed and stable.

"Practical things. The price of that wrench can make a profit of 50%?" Lu Feng looked around and said, "food is just needed. Take Jiamei food I have made. What do you think its profit margin is now? I tell you, 20%, and the profit will decrease. Why does its profit margin keep decreasing?"

Du Guoying seemed to understand and said, "because it's practical and just needed!"

"Yes, if a product wants to pursue profit margin, it can't rely 100% on practicality and demand. If it's 100% just needed, its profit margin can't be high. If its profit margin soars, it's the Third World War." Lu Feng leaned on the sofa and said: "So don't publicize the positioning and practicality of the pager, because fools know it's practical. Don't tell the user what they already know. Tell him what they don't know, or what exceeds their expectations."

Du Guoying's brain turned rapidly and digested what Lu Feng said. He always felt that he had caught something, but he couldn't say it.

"In fact, the overall market depends not only on young people, but also on what kind of people have more demand. In this general direction, it should also be combined with competitors and price war." Lu Feng said in a deep voice.