Return To 1990

Chapter 759

Under the restrictions of so many rules and regulations, not to mention that Du Guoying is a newcomer, the team is still relatively simple. It will be difficult for Zhu Lidong's team to do it.

He can achieve the current three schemes, which is enough to see his potential.

"To find a balance between products and premium, in the face of the current market situation, we are unwilling to fight a price war, whether it is in the face of waveguide, Motorola or other foreign capital, so how to lock the price and ensure a certain sales volume when the other party reduces the price is our number one problem."

Lu Feng looked serious, sat there and pondered for a while, and then said, "product positioning goes to the high end. I agree with this. We should create brand power so that users can have certain social attributes or even additional dating attributes after buying. I don't agree with positioning business, which will make young people feel excluded."

"I think the positioning should be young, light luxury brands, strengthen product value, and can't let it easily fight a price war. In terms of publicity, don't be pragmatic. Don't mention any good signals, durable products and good after-sales!"

"In the product advertisement, do not appear the words of high-end, first and luxury, but let users feel these in the advertisement. In offline sales, improve the service attribute of the store, give young people the first experience of VIP service, and establish Jiafeng VIP system. As long as you buy Jiaxun pager, you will automatically become Jiafeng electronic VIP customers and enjoy priority service, door-to-door delivery and after-sales These. "

A deputy general manager's opening Road next to him; "Mr. Lu, if you buy a pager, you will become a VIP customer. What should you do if you launch high-end services later? Customers who buy our TV sets and VCDs must have opinions. In addition, with the increase of the number of users, these services are also a large expenditure."

"Don't worry, there are VIP levels behind, and you can use the point system. It's still a card game, such as buying VCD, TV and pager, and sending an electric fan for free. In this regard, according to the profit, at the beginning of the pager, I don't think we should reduce the price, but we can reduce the price in disguise, but we can't directly reduce the price."

Lu Feng sat there and thought; "The direction is such a direction. In order to match such a direction, the shape design needs to be changed. At present, this all black plastic integrated molding is not high-grade. The shape design needs to go to high-grade to increase the cost."

The chief engineer of seven or eight appearance design present, you look at me and I look at you. They don't know what Lu Feng wants, but there are still some drafts.

Who is the designer who hasn't got a stack of manuscripts rejected by the leaders?

A few minutes later, a stack of manuscript paper was placed in front of Lu Feng. They looked through it. Some manuscripts killed Matt, some had too high technical requirements, and the cost was too high.

Lu Feng turned and saw a piece of manuscript paper. The outline design described above is silver, and the shell clip is a color contrast design. There are three kinds of light blue, alloy steel and black plastic. Several keys are also quite textured.

"How much is the cost of this manuscript?" Lu Feng asked, putting the manuscript in his hand on the table.

"Before this, everyone was very satisfied. It was Li Gong's work, but its cost was expensive. The process requirements of the spring under the button were relatively high. Because there was a texture, we can't do it at present. Only one Shanghai Seiko can do it. It costs two cents for such a small spring, and we can't do it with this light blue alloy." Liucheng looked at the manuscript, thought about the cost and said, "the overall cost increased by 70%, and the shell cost increased by 200%

"Just use this." Lu Feng decided that the cost price of this thing is less than 100 yuan, even if it is doubled, it is only 200 yuan. In order to quickly recover the R & D expenses, 400 million was spent, which is not bad.

At four o'clock in the afternoon, Jiafeng Electronics announced that the release date of Jiaxun pager was postponed and is expected to be sold on March 15.

Half an hour later, Motorola branch announced that this year will be a heavy year in the mainland. It will continue to invest regardless of cost, increase supply and serve more consumers.

These two news are distributed in the industry and will be published in the newspaper tomorrow, but as the most nervous enterprise in the industry, waveguide got the news at the first time.

In the factory office, the faces of Xu Lihua and the four people were somewhat dull. All parties began to act years ago, but there was no sound. Unexpectedly, on the same day, the two enterprises spoke together, like a thunder, which blew up the cloudy sky on the eve of the war.

"Jiafeng electronics quit?" Sui Bo sat there in a daze and said, "according to their R & D team and bought technology, it shouldn't be."

"I think there should be a technical problem. When they buy the technology, they have to digest it by themselves. This is also the time. A few days ago, I heard people in the industry say that they have produced a batch of pilot production and are catching tests. This is suddenly delayed. Maybe the product doesn't pass the standard?"

"Jiafeng Electronics will postpone it. Anyway, it's also an off-season. The key is why Motorola wants to increase production. Their market share is very strong. At present, our sales are good because the price is low and a large number of new users have been developed. Their market share has not decreased."

"This analysis is right. I think we should focus on Motorola. Their brand power is too strong. If they really work with us, they can't carry it."

"No, no, it's still based on Jiafeng electronics. It depends on price war. On the contrary, I think Motorola can't reduce the price. The tone of the brand is there, that is, people can sell it without reducing the price."

"In fact, this is a good thing. If Jiafeng electronics and Motorola fight..."

All the people were talking. There was some noise at the scene. Xu Lihua said: "Be quiet, I think. Jiafeng electronics and Motorola can really think about it, but we also have to guard against it. At the same time, we should do a good job in market planning. In short, there is basically no money making days like the previous two months, and we may even spit out the money made in front."

"But we still have to do, especially prepare for a price war with Jiafeng electronics, and speed up the layout of sales channels in the form of stores, dealers and franchise stores."

In their hearts, foreign brands such as Motorola can't fight a price war. People can sell at a premium. Why fight a price war?

In the field of communications, with Jiafeng electronics announcing its entry into the Bureau, there have been dark clouds in the industry, and even many enterprises are ready to follow up. Due to technical barriers, they can't go in. Not everyone has Lu Feng's big hand, and 400 million went abroad to buy a laboratory.

Li Dongsheng called Chen Weirong and wanted to talk about it.

"Lao Li, what do you think of Jiafeng electronics this time? I can hear some news from the world." President Chen's voice on the phone is quite mysterious.

"International news? Oh, I can't keep up with others. Now I'm still busy arguing with Zhu Lidong. I wonder how much profit it makes to sell a pager?" Li Dongsheng wondered: "didn't he spend 400 million? Even if he covered the domestic market, he can't earn it back!"

"I recently chatted with several Jiafeng executives to understand the Jiafeng model. People don't earn money from the market or even policy subsidies. They earn money from people in Xiangjiang." President Chen's voice was full of show off: "we won't. recently, I checked the newspapers in Xiangjiang. Good guy, Lu Feng has been playing there!"

"Do not earn money from the market?"

"By the way, according to what the executive told me, how much money do the poor have? They earn the money of the rich, desperately open factories, expand the market, and then go to Xiangjiang to make up stories for the rich and get financing!" President Chen analyzed.

"Well, it seems that we still don't understand. What do you think the pager means this time? How much success or failure?"

"It's hard to say, but he has offended people internationally. This time, Motorola people want to get him. I think it's enough. Once he can't get money from the rich in Xiangjiang, Jiafeng Electronics will collapse immediately!"

They analyzed Jiafeng electronics on the phone. Not only they, but also many domestic enterprises want to understand the development mode of Jiafeng electronics, but they just can't understand it.

Recently, however, some people began to understand how the game should be played, that is, debt financing, blowing valuation bubbles.

After the 15th day of the first month, the year has completely passed. Schools have opened one after another, and enterprises are on the right track. Huasha cosmetics factory has officially transformed and started to make daily necessities. Starting from washing clothes, soap and toothpaste, it has greatly improved.

After a lot of study, he followed two students home and wandered around with his schoolbag in his hand. It seemed that he wanted to throw his schoolbag away directly.

Today, I just went to school. The teacher said to hold a parents' meeting and asked my parents to be present.

At more than seven o'clock in the evening, Jiang Xiaoyan just got off work. With the improvement of the factory, she was in a much better mood. Zhang Fengxia also came back this evening. They have a plan that needs to be changed and determined tomorrow.

"Hello, aunt Fengxia!" Duoduo said hello to Zhang Fengxia.

"Didn't finish the winter vacation homework, did the teacher hit you?" Zhang Fengxia asked, sitting on the sofa, eating melon seeds.

"I finished it. After I went to school, I copied Huang Jian's." Duoduo said proudly on his small face.

"They asked you to copy?"

"I gave him benefits. I'm a health commissioner now, and my book is very easy to sell recently. It's this kind of book that can't be bought by our school canteen. They all want to buy it, and I'll sell it to him cheaply." Duoduo took out a slightly exquisite writing book from his schoolbag.

Zhang Fengxia sat straight smacking her lips and suddenly understood what it meant to be red near Zhu and black near ink.

"You'd better put your mind on your study. You'll be a big child in grade two after summer."

Duoduo pouted and ignored her. Since the end of last year, she has made more than ten yuan in pocket money by selling books, pens, erasers and stationery boxes that are not available in the school canteen.

"Mom! Mom!" Duoxiao ran to the kitchen and shouted, "there will be a parents' meeting tomorrow. The teacher asked both parents to go."

"Have a parents' meeting? Are you in trouble again?" Jiang Xiaoyan asked, turning her head and looking at her.

"No, just let my parents go." Duoduo stood there and didn't dare to see her.

"In the past, I was asked to attend parents' meetings. Be honest."

Zhang Fengxia stood up, walked over and said, "if the teacher asked me to go, just call him. It's not in other provinces. I saw a newspaper report on him a few days ago."